Alex On SoundCloud reaches 100 partners

SoundCloud

It’s been six months since we launched the On SoundCloud partner program, and it feels like a good time to look back at how far we’ve come. Through On SoundCloud we’ve been able to better support creators as they take the next steps in their careers, adding the Premier Partner level to begin to give people the opportunity to make money from the tracks that they share on SoundCloud.

Since the launch last August, things have been growing fast. We’ve signed up over 100 Premier Partners and paid over $1 million in advertising revenue to partners including labels, audio partners and emerging artists.

There are all kinds of success stories to share. On SoundCloud has led to the creation of native advertising opportunities with emerging artists and brands. With an exclusive track sponsored by Jaguar, London-based downtempo producer Sizzlebird got 1.3 million plays and doubled his followers in three weeks. In December, Green Label Sound launched the Open Call competition on the platform and in February Kelechi was announced as the grand prize winner. Also in December, Microsoft teamed up with Jacques Greene to release an exclusive remix of “No Excuse” (one of his most well-known tracks), by Swedish producer Yung Gud — it got nearly 800,000 plays in just 18 days.

We’ve also seen independent artists like Romiti, Blackbear and Xavier Wulf rise to the top of the Premier Partner pack in terms of people listening to their tracks. Labels are benefiting from On SoundCloud, too, by using it to discover new artists and audiences.

On the audio side, On SoundCloud has opened up many new avenues. For multi-channel networks like Fullscreen, Collective Digital Studio and Maker Studios (the labels of the audio world), SoundCloud offers an entirely new monetization channel for top and emerging talent. For example: using On SoundCloud, comedian Shane Dawson has seen his SoundCloud podcast Shane and Friends become a significant source of revenue. Epic Rap Battles of History is also now using SoundCloud to monetize content.

What’s coming up? We got started with On SoundCloud in the US, but we’re aiming to begin bringing it to new territories later this year — stay tuned. We’ll also continue to add more Premier Partners as we go. We’re looking forward to the next steps of the On SoundCloud journey — and to having you along for the ride.

Jane Meet On SoundCloud Premier Partner SevnthWonder

On SoundCloud Premier Partner SevnthWonder is electronic music producer Mateus Almeida whose “Future R&B” sound is making waves and who shares how the Repost tool has been fundamental in his growth.

mateus-sevnthwonder

Please introduce yourself to the SoundCloud community.

I’m an electronic music producer currently based out of a small town west of Boston, Massachusetts called Framingham, but originally born and raised in Houston, Texas. I don’t have a defined genre, but I tend to experiment with various form of Electronic and R&B hybrids, dubbing the genre “Future R&B”. I began my journey on SoundCloud in early 2013 and have been putting out music pretty regularly ever since. For a few months, I had a released project dubbed “Sevnth Sundays” that were just a collection of unfinished songs that would release Sunday afternoon.

How do you use SoundCloud?

I’d like to believe that my use of SoundCloud is pretty unconventional. With over a few thousand “likes” on SoundCloud, I’d like to think that I’m a pretty active community member, always looking for new content to share and add to my playlists for sharing out at shows. My favorite feature is definitely the “repost” function. This single tool has totally revolutionized how new music is discovered by letting bigger artists and channels “co-sign” an artist’s song directly. I can personally say that a big portion of my quick growth is because of early support from some of my favorite producers and DJs reposting my music onto their channels.

Describe your creative process. What is your set up like?

My set up has evolved so much from when I first began creating content to now. I used to record myself playing the piano with a handheld camera and then rip the audio and edit it on Audacity, to buying a Yamaha Motif workstation and creating simple loops there, to learning how to use various digital audio workstations (including FL Studio, Ableton, ProTools, and Logic). My current favorite DAW is Ableton and is essential for my creative process. As far as making a song, I always start with the melodies. Since I’ve been playing at the age of 5, I’ve always loved creating harmonies and playing melodies and find myself still enjoying creating music with various chord progressions. My current most used VSTs are Sylenth1, Massive, Predator, and various vintage Arturia synthesizers.

How have you reached certain goals or steps in your career?

I remember looking up bloggers’ personal Facebook addresses and trying to send them my unreleased music because I felt I was always ignored when I used the music submission emails. I spent countless hours writing to so many people, trying to explain my “vision” for my music and why I thought I deserved their support. The biggest key people to push my career forward were DJ Complexion (a DJ and label owner out of London), Nehzuil (one of my favorite producers out of Australia), as well as two of the biggest music channels on YouTube, Majestic Casual and MrSuicideSheep. Advice for aspiring music producers looking to reach out to editorial outlets or music industry professionals: Stay humble and always understand that even though you might get 99 “No”s, that the 1 “Yes” you get can truly make a huge difference.

What does it feel like to become a Premier Partner? Where do you want to take your career next?

Becoming a SoundCloud Premier Partner was one of the most amazing feelings in my career. The feeling of being selected to participate in this program out of so many talented individuals was extremely motivational and humbling. The experience has been amazing and the opportunities that have presented itself have been phenomenal. I’m really looking forward to the sponsored posts and expanding the reach of my music with the help of SoundCloud and their advertising partners.

Who or what is inspiring you creatively? Are there people that you’d like to collaborate or work with?

I have so many inspirations for my music, but most of it comes from personal experiences and the emotions I have felt with them. I admire so many musicians on SoundCloud (and off) that the list would seem endless. Most of the time, the people who truly inspire me to push the boundaries of my music are the fellow producers in my SoundCloud community. For collaborations in the future, i’m hoping to someday make it into the studio with Drake or Noah “40” Shebib, as well as Kanye West, J Cole, or Kid Cudi. Some electronic music producers I’d love to collaborate with would be Hudson Mohawke, Kaytranda, Lido, Mr. Carmack, and Nehzuil.

Any final thoughts?

I just wanted to thank everyone who’s believed in me from the beginning. The one thing they don’t tell you about the music industry is the mountain pile of people who are just in it to take what they can from you, but finding the diamonds amidst the dirt is the thing that keeps me hopeful for the future of this industry. Also, never stop believing in yourself, especially when it seems like you’re the only one. Always push yourself and your musical art to be better than it can be.

Hear SevnthWonder’s newest track “Higher Love” that was released today.

For more information on our creator partner program On SoundCloud, head over to on.soundcloud.com. To read more interviews from On SoundCloud Premier Partners, click here.

Jane Meet On SoundCloud Premier Partner Blackbear

On SoundCloud Premier Partner Blackbear is Mat Musto, a singer-songwriter with an R&B electronic sound who first started out producing and writing for other artists. When exploring his career as a solo artist, he would upload a song a week and has built his following since 2012.

blackbear-2

Please introduce yourself to the SoundCloud community.

los angeles based. 24.

How do you use SoundCloud?

started out dropping a song a week for about a year in 2012. every week more and more listeners got involved, made sure to link songs to facebook, tumblr, & twitter, used the Explore tab to find what people were listening to & found a whole world of creativity n I was hooked.

Describe your creative process. What is your set up like?

sure sm7 apogee duet, ua la 610, macbook, logic & iphone

pretty simple setup but it’s all about your chain. it’s good to listen to a lot of music 2 evolve your ear & learn sonics eq & compression.

when i’m making a song i usually just bang a bunch of keys until it sounds good and sing nonsense over it & hope 2 god it makes sense.

How have you reached certain goals or steps in your career?

mike posner put me on in the early stages of my career, brought me in the studio w pharrell for a wk, worked on justin bieber’s “boyfriend” then plenty more 4 big time rush, MGK, g-eazy, tokyo police club, relient k, the janoskians, mod sun, nick jonas, the list goes on so i thank mike a lot for getting me started writing & producing for other artists.

What does it feel like to become a Premier Partner? Where do you want to take your career next?

i love SoundCloud & it will always b my homebase 2 drop new music & hear new music as well.

Who or what is inspiring you creatively? Are there people that you’d like to collaborate or work with?

i’m inspired by good writing or ppl w something 2 say. all my friends & ppl in my life are very inspiring (mod, gorvin, nash, jack, joe, jason) s/o.

i like 2 just put myself all around ppl w/ intentions of always progressing!

Any final thoughts?

i have a new album deadroses that came out valentine’s day.. 10 songs, go grab it on iTunes!

Hear Blackbear’s deadroses on SoundCloud:

For more information on our creator partner program On SoundCloud, head over to on.soundcloud.com. To read more interviews from On SoundCloud Premier Partners, click here.