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Ben UNESCO: celebrating World Radio Day 2015

We’re happy to be sharing this guest post by our friends at UNESCO. 

Today, the world will be coming together to mark World Radio Day 2015. It’s an occasion to celebrate everything we love about radio, as well as encourage free, independent, and pluralistic radio. It’s also a time to take stock of the changes facing the radio sector and discuss what we want it to look like in the future.

worldradioday

This year young women and men will receive special attention – the theme for 2015 is ‘Youth and Radio’, with the goal of promoting greater radio production for young people made by young people themselves. More than half of the world’s population is under 30, and young people already make a huge contribution to what we hear on the radio, though it often goes unnoticed.

They’ve also been the driving force behind a tectonic shift in the media industry as a whole. The global revenue from online radio has grown exponentially from just US$28m in 2003 to well over $800m in 2013. Studies show young people now listen to the radio online just as often as on traditional radios. And, even in developing countries, more and more people access the radio through mobile phones. It’s fair to say we need to look to young people as the shapers of what radio will be in the decades to come.

In a world where youth unemployment is still almost three times the overall rate, many young people are struggling to find work in their chosen fields. In the radio sector, they often have no other choice than to take casual or freelance work, or even head off to prove themselves in high-risk conflict and disaster zones. These journalists, along with the local fixers who assist them, often have very little protection from the media organizations that rely on them for information.

First celebrated in 2012 following its proclamation by UNESCO, World Radio Day has since grown to become a major international celebration, endorsed by the UN General Assembly and bringing together people from every corner of the globe.

Radio is a fantastic medium with an incredible ability to touch lives in some of the most remote places in the world – more than 95% of the world has access to it. This World Radio Day, let us join the call to bring young people into the fold, to ensure radio lives up to its massive potential to bridge generations.

Hear more on the World Radio Day Soundcloud page.

Brendan New today: it’s easier and simpler to edit your tracks

New today for creators: you can now edit the artwork, tags, privacy settings, and permissions on several of your tracks at once. You can also add multiple tracks to existing playlists or create a new playlist with selected tracks.

SoundCloud Track Editing

It’s also now easier to find your older tracks fast by using the paging buttons located at the top right of the page.

To get to your tracks page, select “Tracks” from the navigation bar, or sign in to your account and go to https://soundcloud.com/you/tracks.

SoundCloud Tracks Menu

We hope these changes help you spend less time administering your tracks, and more time making them!

Jane Meet On SoundCloud Premier Partner Daytrip

On SoundCloud Premier Partner Daytrip is David Hugh Cosby and Denzel Baptise based out of New York City. The producing duo share how travel inspires their creations and how SoundCloud has been part of their musical journey.

daytrip

Please introduce yourself to the SoundCloud community.

We are Daytrip: two producers trying to make sense of the world and share our story through our music, our photos, and our words.

When we were younger, our creation was bounded by the expectations of the world around us. Our inspiration comes from the experience of discovering wider worlds—cultures, ideologies, artforms, and the infinite possibilities that accompany them. Through discovery, we built new mirrors to look at ourselves. Every song translates our emotions and reflections into sound. We create what we feel based on what’s around us. We are a product of each step into the unknown. We are wherever our music takes us…

How do you use SoundCloud?

SoundCloud is our hub. Through it, we’ve made friends, made discoveries, got excited, and got jealous. It’s where we test what we’ve created—what we’re proud of—with an audience for the first time. It enables us to give a part of ourselves out to the world. Our musical journey will live on SoundCloud as our travels take us to destinations unknown.

Describe your creative process. What is your set up like?

The whole truth is never fun—a little mystery keeps the flame alive. The world is our instrument. Sound is all around us. We start from there and build up.

How have you reached certain goals or steps in your career?

By not setting boundaries. Create something that’s yours and inspire others to follow.

What does it feel like to become a Premier Partner? Where do you want to take your career next?

We’re grateful to be working side by side with people that actually care about helping artists survive and live dreams. It has been nothing but love.

Who or what is inspiring you creatively? Are there people that you’d like to collaborate or work with?

On a whim we created Daytrip, the sudden spark to live for experiences and let discovery shape your character and your future. We took a risk. To abandon long-held beliefs that stunted growth; we wanted to see the world beyond our windows. We left New York City on our own flight… “Flight 43”… and we still come back. After all, it is the home we’ve built since we left our parents’ homes.

Our purpose unfolds and evolves with each new port of call. At each stop, we’ve found people excited to come onboard. We made it to Kingston, Jamaica. We partied. It was our first stop. Our song “Drop It” is that experience—the late nights, the bass-filled basements, the moving bodies. We made it to Port-au-Prince, Haiti. We were woken up. We experienced a different way of life. We created “The Escape,” a musical encapsulation of the rollercoaster we experienced. Down in the trenches. In the heart of it. From the depths to a moment of release…freedom. To realizing it isn’t easy to escape. To realizing that only escape may be spiritual, a drug, a dream, real life, or death.

And now we’re onto our next journey of self discovery… And what that brings we will see. Right now we know the world is what inspires us. And anyone else who wants to discover more is welcome to join.

Any final thoughts?

Learn who you are before you change the world. Let the world teach you about the person you want to be and how you can positively affect those around you and those far beyond your corner of the globe. The possibilities are infinite.

Hear Daytrip’s latest track, “Up to the Crime,” with Vybz Kartel.

For more information on our creator partner program On SoundCloud, head over to on.soundcloud.com. To read more interviews from On SoundCloud Premier Partners, click here.