Posts Tagged ‘101’

Adams SoundCloud 101: How to host your events sampler! 2

With festival season just around the corner, whether you’re a label who wants to spotlight your artists, a band wanting to send out a few of your best tracks or a promoter that wants to showcase the acts playing – SoundCloud can help. Here’s three things you should think about doing.

1. Create a Showcase Group
This is a great idea for promoters and labels. If you’re putting on a showcase for a bunch of different artists then why not setup a group on SoundCloud and invite artists to submit a track. You can then easily create an embeddable set of all the tracks which you can put on your website, full of songs that are easily streamed on your own site, Facebook page or other music blogs.

Similar to how you would use SoundCloud for Contests, you first need to create a new group for your event and make sure all the information is included in the group description! The next step is to direct bands and artists to submit tracks to your event via the group DropBox. If you’re planning to restrict your group to select artists, you will need to moderate the group. Make sure to uncheck this box:

Once you have a bunch of tracks submitted and have approved the tracks, click ‘share’ and you can create a widget of the group to embed. As the group has tracks from the artists’ own SoundCloud profiles the artists have the choices to include download or buy links. The tracks in the player will look something like this:

2. Create a Promo Sampler
Using the ‘sets’ feature on SoundCloud is a perfect way for artists and labels to create a SXSW promo sampler. You can add as many tracks to a set as you like, either ones that are already in your account or ones you’re about to upload. Make sure to add some nice artwork, and information about your band in the description. Then you have a nice sampler that you can add your Facebook, give out to bloggers or send people you meet a private link to.

Just click ‘share’ on your set and you can being to share this content across the web. If your are privately sharing your set you can use the secret link and widget to reach your specific contacts. Take a look at Nettwerk’s set for SXSW:


Nettwerk SXSW 2011 by nettwerkmusicgroup

3. Further Tips
You have your sampler all set up and ready to go but what are some ways you can possibly push the tracks out in front of an audience or to specific contacts. How about…

  • Sharing the group showcase or set on to your artists or label’s facebook news feed or website for fans to check out
  • Link to the sampler on flyers to spread the word of your event or artists playing (You can even do what Subdrive did last year, and use QR codes on flyers to link people to the sampler!).
  • With all the networking you’ll be doing, it’s easy to instantly share tracks from our iPhone app. (For you Android users out there, don’t fear, we have an Android app as well!)
  • Include the link to your public or private sampler on your business cards for any potential new business opportunities
  • Embed the widget as part of a promo page so they can find out further information and assets on your act from one place
  • Clearly label sets and groups for an event, or include #hashtags if you are sharing on twitter,  to make it easier for users to search for content around the event or festival and find what you are showcasing

Any further questions or ideas on how you can help share and showcase your artists for an event using SoundCloud please feel free to leave your comments below. If you want to learn more about how you can use SoundCloud with Events check out our Events 101 post.

Adams How To Improve Your Band’s Collaboration: An Insider’s Guide 2

“In the long history of humankind those who learned to collaborate and improvise most effectively have prevailed.”

- Charles Darwin

Okay, so that quote might be a bit strong, but quite fitting for this post, an insiders guide to collaborating on SoundCloud.

SoundCloud makes it easy for audio creators to collaborate in new ways and across geographical borders. It can be used from the initial stages of sharing a demo, to getting feedback, to tweaking ideas and producing a collaborative piece of music. As well as working at SoundCloud, I also play in a band and SoundCloud has become an important part of our creative process. Here’s a step-by-step guide on using the site to create a track with others, it will focus on five aspects of SoundCloud –

  1. Audio Storage
  2. Private Sharing
  3. Advanced Privacy Settings
  4. Follow/Following Options
  5. Timed Comments

Let’s say you have the original demo you want to share to the rest of your band…

The first step is to set up a platform to then discuss and develop the original track. You probably don’t want your demo out there for the whole world to see so remember to set the track to private. The best way to do this is create one set where ideas can be built on top of each other. When creating the set, go to the privacy settings and select the set to be private. All the tracks now added to this set will be private too.

To allow for interaction it is great to have all of your collaborators set up with SoundCloud and to follow each other on the Cloud. Once you are following your fellow collaborators you can invite them individually into the set via the privacy options.

Now you are all set up, every time you want to put up a new set on SoundCloud to collaborate over you can quickly select who gets access via the ‘Add/Remove People’ option in the Private bar in the edit of a track.

Use the following/followers tab and click on the individuals you wish to grant access. You can even use the ‘Lists’ tab to create a contact list for your band. For more information on private sharing check out this blog post.

Once you have shared a track you of course want to gain opinions and feedback. The timed comments option on SoundCloud works well to pinpoint an area for discussion around a track. Say you don’t like a certain drum fill in the song, anyone who is invited can leave a comment.

From here you can build up a conversation based around this pinpointed section of a song by replying to this timed comment. A great point of interaction arises from here to allow to collaboration and discussion from the the most minute to the most obtuse opinion of a track.

De­pending on how much you want to share with the others, you can make the comments public to all the collaborators or just to yourself. By going into the edit of a track set you can go down to ‘Advanced Privacy Settings’ and  ‘Hide Comments’ or ‘Make Comments Private’.

So you have your first track up on your privately shared set and everyone is giving their input to the new demo. As an idea grows remember you can add newer versions or ideas to the set. Say for example you have recorded a new idea for a guitar riff, by going to the edit of the set you can continue to add audio tracks to the set, by either clicking on ‘add new tracks’ or ‘add existing tracks’.

Eventually as your song grows you will have a set full of the ideas leading to this point of creation and all the feedback on the tracks. Remember you can change the order of the tracks in a set too, so as some ideas and versions of a song become more finalized in how a track is progressing you can go into the edit of a track and change accordingly.

This is a personal use of SoundCloud and I have been able to connect my own music creation with those I wish to create and collaborate with, you can check it out here. Below is an example of how one of my own tracks has developed by creating a platform to discuss and share new ideas -

Being able to store this information in one place, then comment and collaborate to grow an idea is just one way you can personally use SoundCloud. Some of the advanced privacy features attached to our premium accounts have been mentioned in this post, for further information on these please check out our premium features. If you have any other tips or examples we’d love to hear in the comments how you are collaborating using SoundCloud.

David Friday Fun: Customize the ‘Buy’ And ‘Download’ Buttons on Your Player Embeds 2

A question we’ve been asked quite a lot in the past weeks was how to change the text of the ‘Buy’ and ‘Download’ buttons. It only takes a couple of little tweaks to the html codes of your SoundCloud embed players so here’s how to do it.

That’s how my embedded track looks like on my blog when I use the regular html code. Note that for the Buy button to show in the player, you’ll need to have added a url to the Buy field in your track or set settings:

Now to change the text on the Buy and Download buttons, you’ll need to make some changes in the parameters of the code. I’ve bolded the parts that need to be added, don’t forget to add the parameters twice in the code:

The string added to the code between the track url and the end quotation mark includes both the changes to the Download and Buy buttons &text_download_track=Free download!&text_buy_track=Purchase! and this is the result:

This of course works for the artwork players too, here’s how this looks:

Quite an easy way to direct your listeners to social micropayment service Flattr or ask them for a donation via PayPal, don’t you think? We’re sure you’ll have many other examples for creative ways to use these little tweaks, so please share them with us in the comments for everyone else in the community to get inspired.

Related posts:

Hacking the SoundCloud player

More html parameters for the player

Program an entirely customized player (coding knowledge required)