Jon Fatigate is one of the founders of Stand Up NY labs, a comedy post network out of New York which includes the likes of podcasts such as Tuesdays With Stories, The TFM Podcast and Rantin’ and Ravin’ to name a few.
I created a startup called Stand Up NY Labs two and a half years ago. We’re a media company with a studio above Stand UP NY Comedy Club. The idea is that comedians can come to us with their ideas and we can produce them. Its a great way to circumvent the traditional industry. The first thing that hit was our podcast network and SoundCloud played a big part in that.
How do you use SoundCloud?
We use SoundCloud to host each of our more than 10 podcasts. We’ve found that the SoundCloud player is the best one available. Sharing and organic discoverability are also huge assets with hosting here. One of the real benefits that we’ve found is that we can help our fans discover more of our content with the reposting button and communicating through the comments page.
Describe your creative process. What is your set up like?
We’re lucky enough to have a great studio. We had an old black box theater above the comedy club that I converted into a recording studio. We are big fans of the Shure SM7B and love Adobe Creative Suite to take us from there. Not to get geeky, but I would recommend the Saffire Pro 40 to get you from mics into the computer if multi tracking is important to you. But we’ve done live shows from bars or the home of a celebrity. In those cases we just pack the stuff up or even grab a Zoom H4N and run a couple of SM58s into it (I guess this got geeky).
Describe how you reached certain goals or steps in your career.
I’ve found that being decisive and learning how to sell your vision is the best way to move forward. When I was starting, I had to convince my partner to believe in me and now I have a team of people who need to believe in my vision too. It all really comes down to doing your research, thinking things through clearly, making a decision and seeing it through. Failures are only set backs.
What does it feel like to become a Premier Partner? Where do you want to take your career next?
Its been great being a Premium Partner. I did a lot of research when I was looking for a home for our content. SoundCloud didn’t just offer the best interface and service with tons of users, they also wanted us to be a part of their growth. That felt pretty special.
Who or what is inspiring you creatively? Are there people that you’d like to collaborate or work with?
Being on top of a comedy club makes being creative pretty easy. I get to be around some awesome and hilarious people everyday. They kind of just stop into the office with ideas. Sometimes we’ll workshop it and sometimes we’ll just jump into the studio and try it out. I just love comedy, so being around stand ups is inspiring in itself.
Feel free to talk about anything else (seriously, we’re all ears).
We’re really excited to be with SoundCloud for the long haul. I think its a great way for content creators to share their art with the world.
Take a listen to the latest episodes of Tuesdays With Stories to get you started.