Alex Representing over 20,000 independent labels, Merlin becomes our latest On SoundCloud partner

Today we welcome a significant addition to our roster of On SoundCloud Premier Partners: Merlin. When we started SoundCloud in 2007, one of our chief priorities then, as it remains today, was championing independent artists. The indie community has always been at the heart of SoundCloud, and our deal with Merlin is another way for us to further support the independent community by opening a new source of revenue for them.

As we announced back in March this year, On SoundCloud now has over 100 partners, ranging from bigger labels to emerging independent artists. We’ve continued to bring more partners on board and, from today, the 20,000 independent record labels and distributors who make up Merlin’s worldwide network will be able to join On SoundCloud and select the tracks they want to make available for inclusion. Some of the labels and distributors who have joined today include Beggars Group, Domino, Secretly Group, Epitaph, PIAS, Warp Records, Armada Music, Ninja Tune, Kontor Records and many more.

In just the last month, more than 10 million creators were heard on SoundCloud – helping us to reach a milestone of 100 million tracks uploaded. And for our 175m monthly SoundCloud users, today’s announcement means you should expect to have more opportunities to connect with Merlin’s vast roster of indie labels and artists. You’ll also be able to discover and listen to more new tracks from the best independent label creators on the planet, safe in the knowledge they’ll now have the opportunity to get paid while you listen.

Kerem Karatal The SoundCloud app for Apple Watch is here

SoundCloud Apple Watch

It’s time to tell you about the latest addition to our suite of free iOS apps: today, we’re launching SoundCloud for Apple Watch. The new app makes it even easier for you to hear the freshest tracks when you’re out and about, from your daily to commute to going out for a run.

Simply pair your iPhone with your Apple Watch and go. Swipe up to identify the song that’s playing from your iPhone. The ‘Now Playing’ screen will show you a track’s title, artist and artwork. Swipe left and right to go back and forwards, tap lightly to start or stop a track, and add tracks to your Collection with a firmer tap.

Head to the Apple Store to download SoundCloud for your Apple Watch. And then get going with the latest music & audio from your favorite artists and podcasters.

Jayme Podcasting on SoundCloud: Tell stories. Upload. Share.

Podcasting on SoundCloud

Big news for audiophiles: starting today, anyone can host a podcast with SoundCloud. That’s right, we’re taking podcasting out of beta. It’s never been easier to tell stories, upload and share them across the web, as well as in podcast apps.

SoundCloud is perfect for podcasters looking for an intuitive hosting platform that’s built on the most stable infrastructure and provides the most detailed statistics to help you understand and grow your audience.

To get started, upload or edit an existing sound, go to the permissions tab and select the “Include in RSS feed” option.



Your RSS feed URL is displayed on the content tab of your settings page. Read through the Creator Guide for detailed how-to instructions and documentation.

And the features don’t stop with RSS distribution. SoundCloud is actively building the future of podcasting.

Embeddable players are designed explicitly to promote sharing, helping you bring your content directly to your fans, wherever they are.

Social network integrations, like our Twitter audio cards, make listening and sharing podcasts simple and enjoyable.

Timed comments shatter the ‘podcasting is a solitary experience’ myth.



Special thanks to the 15,000 plus podcasters who signed up for the beta and trust their podcasts with us. The invaluable feedback we received from you over the years has contributed directly to the development of the product you see today.

Ready to join the community and start podcasting?

Check out the official Podcasting on SoundCloud page.
Read through the Creator Guide for detailed how-to instructions and documentation.
Chat with other podcasters on our Help Forum.