On SoundCloud turns one
It’s been a year since we launched On SoundCloud, our partnership program that allows SoundCloud creators to make money from their work on the platform, in the US. And what a year it’s been.
What started as a select group of 20 partners representing 2,000 labels has grown to over 600 representing over 25,000 labels, many of them independent.
In our first year, we’ve paired brands like Jaguar, Sonos, Microsoft, Taco Bell, Asics and Axe with SoundCloud creators like Sizzlebird, ILoveMakonnen, Metro Boomin, Viceroy and Big Data. These partnerships have helped artists highlight tracks in playlists and bring new music to life – while getting paid in the process. We’ve also directly signed many emerging artists to the program, each with their own story about why they’re On SoundCloud. You can learn more about some of them below.
As we continue to roll out On SoundCloud into its second year, our ambition remains fundamentally the same as when we launched the company in 2008; to provide the tools and platform for creators to build and discover new audiences, but now with ability to be paid for the work they produce. We’re under no illusions as to how much there is left to do, including finding solutions around sampling and remixing while continuing to uphold and respect individual copyright. Our community is our platform and we take your feedback extremely seriously. With your continued support, we believe we’re on the road to achieving something very special.
And for those reasons, we’d like to say thank you. Thank you for creating and thank you for listening. In the meantime, we’re busy working on some new developments that will make On SoundCloud even more creator-friendly and open. Here’s to another remarkable year.
Toni Romiti’s On SoundCloud to grow.
Toni Romiti sees On SoundCloud as a way to expand her career and reach a massive audience.
“Soundcloud has given me a place to upload and share my music with thousands of people. Soundcloud has helped change my life.
I love being an On SoundCloud artist. Knowing that I can be a part of something so special makes me feel special as well.”
Sizzlebird’s On SoundCloud to evolve.
For Sizzlebird, being On SoundCloud means added closeness to the platform, which has provided opportunities to reach new audiences and grow, both in terms of work and career.
“It was a very exciting to get the chance to work with Jaguar on an ad-based campaign, a very fluid process which included the chance to have an artwork created by the SoundCloud artist in residence. It was a really fun experience and an amazing opportunity to continue my passion for music.”
Kali Uchis is On SoundCloud to share.
On SoundCloud artist Kali Uchis uses the platform to quickly share new music with receptive, interested audiences.
“Whenever I share my music through social media, I share it directly from SoundCloud. It’s just the easiest. They make it really simple to spread good music to other people who share the same tastes as you. I think it really helped other people to discover my songs.”