Lotic’s First On SoundCloud story
Few know the power of creating their own opportunities quite like Lotic. Growing up in Houston, they focused on developing a sound that married the experimental and the accessible, all while sharing abstract vocal arrangements and early beats on SoundCloud. After graduating from college in the midst of a recession and an uncertain political climate in 2012, moving to Berlin seemed like the best option. Since then, they have become a resident artist of Janus, a Berlin-based event and label collective that put Lotic at the forefront of Berlin’s music scene (which ultimately led to gigs at famed super-club Berghain and a not-so-casual DM from Björk, who they produced two remixes for and supported on tour).
Without SoundCloud, the path to success would have been far less clear. “It’s still the best and one of the only ways to share music. It’s easy, quick and straightforward and that just did not exist before SoundCloud. It was needed for so long,” Lotic says. Since being signed to Tri-Angle Records, Lotic’s star has certainly taken off and their sound has evolved massively. Their debut album, Power, drops next month and is bound to turn a cult favorite into a household name. But for Lotic, it’s all about being true to their art and figuring out the next move.
Listen to the latest music from Lotic on SoundCloud now.