For Little Simz, it’s always been about raw passion — which made her and SoundCloud a natural fit. She joined the platform back in 2012 with the goal of getting her music out there and exploring the space. “I didn’t have to overthink it – it was really fluid and I love the spontaneity of being able to put something out based on impulse… just because I feel like it,” Simz says.
The 24-year-old rapper has been invested in the performing arts since the early age of nine, and her impressive skills have quickly secured her a spot as one of hip-hop’s hottest ones to watch. Just in case there was ever any doubt on that front, Kendrick Lamar recently stated that Simz “might be the illest doing it now,” so you know it’s real.
After her track Marilyn Monroe received serious props from the SoundCloud community, she released a video for it. Since then, she’s dropped two albums (her most recent, Stillness in Wonderland, came out last year), collaborated with fellow SoundCloud success story Kehlani and is currently in the midst of a European tour. Casual, right?
No matter what Simz’s next move is, she never forgets her SoundCloud roots. “It’s an amazing platform to discover new music and it’s not only for fans — it’s a great way for artists to meet others.” And that’s what it’s all about.
Listen to the latest music from Little Simz on SoundCloud now.