Under Armour x SoundCloud brought what’s next in music – and fitness – to Chicago
On June 5th the Chicago running community took a break from pounding the pavement to connect with each other and their city’s star creators at Under Armour x SoundCloud’s “INFINITE MILES” event.
Held on “Global Running Day” at Wicker Park’s Chop Shop venue, “INFINITE MILES” celebrated what’s next in music – and footwear – with performances by Chicago’s own Vic Mensa and Joey Purp, and sets by DJ Chava keeping the pace. The event was about connecting fans to their favorite artists but also about connecting distance runners to what’s next in fitness, with the debut of UA’s HOVR Infinite smart shoes that log workout stats and eliminate impact even when racking up multiple miles.
But the most notable stat of the night? Chicago showed up. With more than 2,000 RSVPs and other Chicagoan VIPs & “First on SoundCloud” artists HappyBirthdayCalvin, Taylor Bennett, Ness Heads and 8MatikLogan coming out to support their fellow creators, it’s clear the Windy City’s 2019 hip-hop scene is a vast, yet tight-knit community that’s shaping the music landscape.
If you weren’t in Chicago, you can still amplify your fitness while connecting to the artists you love by streaming our running playlist “INFINITE MILES.” Want to make sure your music keeps up while you’re logging all those miles? Try our premium listener subscription SoundCloud Go+ for uninterrupted listening wherever you go.