ICYMI: We threw an “Artist to Watch” showcase at an NYC boxing gym last week

To celebrate the intimate creator x fan connections being made every day on SoundCloud, we partnered with recently resurrected iconic style magazine The Face to bring our “Artist to Watch” programming to life in an intimate, raw, kinetic space – that is a boxing gym by day.

With a capacity of 100, Overthrow Boxing Gym (“the home of underground boxing”) was the perfect place to showcase what happens when tastemaker fans collide with underground talent. On Thursday night, Jay Gwuapo, Jallal, Tabby Wakes, Ness Heads each took the stage for 25-minute sets ft. beats and lyrical hooks that left fan’s ears ringing in the best possible way.  

The event manifested SoundCloud offline, giving attendees the chance to come face-to-face with what’s next in music while providing four Artists to Watch* the platform to reach their fans IRL. Whether you’re a fan or creator and want to be the first to know about opportunities like this in the future, you can follow us on Twitter – because in the coming year we’ll be touching down all over the world. 

Like SoundCloud, The Face champions fresh talent in music (and other verticals) and offers endless discovery for a new generation. Originally launched in 1980, it was reborn in April as theface.com and a quarterly magazine with an issue out this month. 

*“Artist to Watch” is an extension of SoundCloud’s To Watch programming that gives you a heads-up on who and what should be on your radar. Because from artists to DJs to scenes: what’s next in music is first on SoundCloud.