On Tuesday we presented Lil Tecca with our first-ever Chart-Topper Award
Fun fact: Queens rapper Lil Tecca was not only the first artist of our fourth installment of “First on SoundCloud,” but after 86 days in the #1 spot, his track “Ransom” also recently broke the record for most consecutive days topping our US charts.
To acknowledge this massive feat, we decided to surprise Lil Tecca at his label’s offices yesterday with our first-ever Chart-Topper Award AKA some custom kicks. The personalized Air Force 1s were presented by SVP & Global Head of Music, Artist Relations, Label Services, Lisa Ellis at SoundCloud, alongside Monte Lipman, CEO of Republic Records, Avery Lipman, President and COO of Republic records and the Republic Records staff.
The SoundCloud artist team and custom shoe concept GRXN Customs designed the shoes and drew inspiration from the SoundCloud color palette and Tecca’s music video for “Ransom.” The “Ransom” logo is on the heel, the vamp (toe top) lists fun fact #6, the tongue tab has a golf tee hole, and there are accents of black wavy stripes throughout – an animation technique lifted from the video. (If you’re missing the fun fact or golf references because you haven’t watched the Lyrical Lemonade take on Tecca’s #1 hit, we’ll leave this for you right here.)
Lil Tecca joined SoundCloud in March of 2017, became a member of our direct monetization and marketing program SoundCloud Premier in October 2018, and in October 2019 was featured in The New York Times’ “Diary of a Song” video series. Available to all eligible SoundCloud Pro subscribers, Premier gives you the tools you need to accelerate your career. Upgrade today to start following in Lil Tecca’s custom-soled footsteps stat. Or better yet? Blaze your own trail.
Interested from going from one upload to number one on the charts? Get inspired by Lil Tecca’s FOSC story & then get involved by tagging your original music #SCFIRST for the chance to get promoted across our playlists, social media and this blog.