SoundCloud x GRVTY: Your first look at our inaugural fashion collab

It’s no secret that music and style have always gone hand in hand. In addition to releasing culture-forward music, artists like Billie Eilish, Lil Uzi Vert, Lil Yachty and Lil Peep — those who emerged right here on SoundCloud — have paved their own paths as bona fide style icons.

That’s why we’re excited to announce that SoundCloud is officially stepping into the fashion space with our first-ever fashion collab with Orlando Urbina and Marshall Tan, the visionary duo behind GRVTY. As fashion designers and video directors whose works are inspired by music and culture, GRVTY’s DIY aesthetic and spirit are the perfect fit for our inaugural collection. 

Like SoundCloud, GRVTY is all about discovering, championing and amplifying the works of up-and-coming creators. GRVTY’s films and fashion designs are influenced by the trendsetting musicians and artists they partner with, and they’ve worked with musical vanguards like Clairo, Lil Uzi Vert and Vampire Weekend. And now GRVTY has brought their singular vibe to SoundCloud.

SoundCloud x GRVTY: Pure & Wondrous Sounds is our limited drop of apparel and accessories emblazoned with phrases and graphics that galvanize creators and fans alike. These designs by GRVTY were born during the early weeks of the pandemic lockdown when many of us turned to music to comfort, motivate and connect us during trying times. This collection is our homage to the sounds and artists that continue to help us get through — and now we’re offering this limited gear straight to you, who help keep the SoundCloud community strong and thriving. 

SoundCloud x GRVTY drops at our newly launched webshop on October 2, and it’s available to shop until it sells out.