Author Archives: Alex

Alex Announcing Our Partnership with Universal Music Group

SoundClouders around the world, we’ve got some exciting news to share: our deal with Universal Music Group, the largest music company on the planet, is official.
 

What does this mean for listeners?

More artists, more tracks and more of the latest favorites and new discoveries will be coming to SoundCloud soon. The UMG artist roster is big (really big), and we’re proud to welcome its members to the platform.
 

What does this mean for creators?

If you’re an artist signed to UMG, you’ll now have a new way to make money from your work. You’ll get full access to SoundCloud’s monetization options – an already robust system that’s due to expand in 2016 (more on this soon).

The deal also provides a framework for user-generated remixes and similar content to live on the platform. With UMG on board, we believe we have the opportunity to create a sustainable ecosystem where multiple forms of expression can live and where artists at every stage of their careers come to create and share their work.
 
 
Be sure to follow us on Facebook, Twitter and Instagram for the latest developments out of SoundCloud. We’ve got a lot planned for 2016 and we can’t wait to share it with you.

Alex Announcing our agreement with PRS for Music

Today, we’re happy to share some exciting news for SoundCloud creators across the globe: we’ve reached an agreement with PRS and MCPS, the collecting societies that represent the rights of over 115,000 songwriters, composers and music publishers in the UK. This deal is the first step toward a European rollout of subscription and advertising in 2016, meaning more creators can start to make more money from their tracks, in more countries.

 

What are PRS and MCPS?

PRS and MCPS are sister organizations that represent the interests of UK songwriters, composers and music publishers. They license and administer rights in their members’ compositions through agreements with broadcasters, record companies, live music ventures, digital service providers and others that use music.

 

What does this mean for SoundCloud creators?

This agreement moves us closer to a future where all creators can make money on SoundCloud. It helps us continue to be a platform that supports creators at all stages of their careers, both large and small. It will also enable future opportunities for creators to make money in new territories.

 

What does this mean for SoundCloud?

Over the past year or so, we’ve secured agreements with Warner Music Group, Merlin, NMPA and many independent creators, bringing more monetization opportunities to more artists around the world and a greater diversity of tracks to our 175 million monthly listeners. This deal with PRS and MCPS represents another important step towards our vision of enabling all creators to make money on SoundCloud.

While this agreement will allow us to expand services and functionality in Europe in 2016, this development won’t have any major impact on the way you use SoundCloud day-to-day.

 

Want more SoundCloud news?

Stay tuned here, on our blog, and to social channels for all the latest updates.

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Alex On SoundCloud turns one

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It’s been a year since we launched On SoundCloud, our partnership program that allows SoundCloud creators to make money from their work on the platform, in the US. And what a year it’s been.

What started as a select group of 20 partners representing 2,000 labels has grown to over 600 representing over 25,000 labels, many of them independent.

In our first year, we’ve paired brands like Jaguar, Sonos, Microsoft, Taco Bell, Asics and Axe with SoundCloud creators like Sizzlebird, ILoveMakonnen, Metro Boomin, Viceroy and Big Data. These partnerships have helped artists highlight tracks in playlists and bring new music to life – while getting paid in the process. We’ve also directly signed many emerging artists to the program, each with their own story about why they’re On SoundCloud. You can learn more about some of them below.

As we continue to roll out On SoundCloud into its second year, our ambition remains fundamentally the same as when we launched the company in 2008; to provide the tools and platform for creators to build and discover new audiences, but now with ability to be paid for the work they produce. We’re under no illusions as to how much there is left to do, including finding solutions around sampling and remixing while continuing to uphold and respect individual copyright. Our community is our platform and we take your feedback extremely seriously. With your continued support, we believe we’re on the road to achieving something very special.

And for those reasons, we’d like to say thank you. Thank you for creating and thank you for listening. In the meantime, we’re busy working on some new developments that will make On SoundCloud even more creator-friendly and open. Here’s to another remarkable year.

 

Toni Romiti’s On SoundCloud to grow.Toni Romiti

Toni Romiti sees On SoundCloud as a way to expand her career and reach a massive audience.

“Soundcloud has given me a place to upload and share my music with thousands of people. Soundcloud has helped change my life.

I love being an On SoundCloud artist. Knowing that I can be a part of something so special makes me feel special as well.”

Sizzlebird’s On SoundCloud to evolve. Sizzlebird

For Sizzlebird, being On SoundCloud means added closeness to the platform, which has provided opportunities to reach new audiences and grow, both in terms of work and career.

“It was a very exciting to get the chance to work with Jaguar on an ad-based campaign, a very fluid process which included the chance to have an artwork created by the SoundCloud artist in residence. It was a really fun experience and an amazing opportunity to continue my passion for music.”

Kali Uchis is On SoundCloud to share.Kali Uchis

On SoundCloud artist Kali Uchis uses the platform to quickly share new music with receptive, interested audiences.

“Whenever I share my music through social media, I share it directly from SoundCloud. It’s just the easiest. They make it really simple to spread good music to other people who share the same tastes as you. I think it really helped other people to discover my songs.”