Author Archives: Alex

Alex On SoundCloud turns one

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It’s been a year since we launched On SoundCloud, our partnership program that allows SoundCloud creators to make money from their work on the platform, in the US. And what a year it’s been.

What started as a select group of 20 partners representing 2,000 labels has grown to over 600 representing over 25,000 labels, many of them independent.

In our first year, we’ve paired brands like Jaguar, Sonos, Microsoft, Taco Bell, Asics and Axe with SoundCloud creators like Sizzlebird, ILoveMakonnen, Metro Boomin, Viceroy and Big Data. These partnerships have helped artists highlight tracks in playlists and bring new music to life – while getting paid in the process. We’ve also directly signed many emerging artists to the program, each with their own story about why they’re On SoundCloud. You can learn more about some of them below.

As we continue to roll out On SoundCloud into its second year, our ambition remains fundamentally the same as when we launched the company in 2008; to provide the tools and platform for creators to build and discover new audiences, but now with ability to be paid for the work they produce. We’re under no illusions as to how much there is left to do, including finding solutions around sampling and remixing while continuing to uphold and respect individual copyright. Our community is our platform and we take your feedback extremely seriously. With your continued support, we believe we’re on the road to achieving something very special.

And for those reasons, we’d like to say thank you. Thank you for creating and thank you for listening. In the meantime, we’re busy working on some new developments that will make On SoundCloud even more creator-friendly and open. Here’s to another remarkable year.

 

Toni Romiti’s On SoundCloud to grow.Toni Romiti

Toni Romiti sees On SoundCloud as a way to expand her career and reach a massive audience.

“Soundcloud has given me a place to upload and share my music with thousands of people. Soundcloud has helped change my life.

I love being an On SoundCloud artist. Knowing that I can be a part of something so special makes me feel special as well.”

Sizzlebird’s On SoundCloud to evolve. Sizzlebird

For Sizzlebird, being On SoundCloud means added closeness to the platform, which has provided opportunities to reach new audiences and grow, both in terms of work and career.

“It was a very exciting to get the chance to work with Jaguar on an ad-based campaign, a very fluid process which included the chance to have an artwork created by the SoundCloud artist in residence. It was a really fun experience and an amazing opportunity to continue my passion for music.”

Kali Uchis is On SoundCloud to share.Kali Uchis

On SoundCloud artist Kali Uchis uses the platform to quickly share new music with receptive, interested audiences.

“Whenever I share my music through social media, I share it directly from SoundCloud. It’s just the easiest. They make it really simple to spread good music to other people who share the same tastes as you. I think it really helped other people to discover my songs.”

Alex Representing over 20,000 independent labels, Merlin becomes our latest On SoundCloud partner

Today we welcome a significant addition to our roster of On SoundCloud Premier Partners: Merlin. When we started SoundCloud in 2007, one of our chief priorities then, as it remains today, was championing independent artists. The indie community has always been at the heart of SoundCloud, and our deal with Merlin is another way for us to further support the independent community by opening a new source of revenue for them.

As we announced back in March this year, On SoundCloud now has over 100 partners, ranging from bigger labels to emerging independent artists. We’ve continued to bring more partners on board and, from today, the 20,000 independent record labels and distributors who make up Merlin’s worldwide network will be able to join On SoundCloud and select the tracks they want to make available for inclusion. Some of the labels and distributors who have joined today include Beggars Group, Domino, Secretly Group, Epitaph, PIAS, Warp Records, Armada Music, Ninja Tune, Kontor Records and many more.

In just the last month, more than 10 million creators were heard on SoundCloud – helping us to reach a milestone of 100 million tracks uploaded. And for our 175m monthly SoundCloud users, today’s announcement means you should expect to have more opportunities to connect with Merlin’s vast roster of indie labels and artists. You’ll also be able to discover and listen to more new tracks from the best independent label creators on the planet, safe in the knowledge they’ll now have the opportunity to get paid while you listen.

Alex On SoundCloud reaches 100 Premier Partners

SoundCloud

It’s been six months since we launched the On SoundCloud partner program, and it feels like a good time to look back at how far we’ve come. Through On SoundCloud we’ve been able to better support creators as they take the next steps in their careers, adding the Premier Partner level to begin to give people the opportunity to make money from the tracks that they share on SoundCloud.

Since the launch last August, things have been growing fast. We’ve signed up over 100 Premier Partners and paid over $1 million in advertising revenue to partners including labels, audio partners and emerging artists.

There are all kinds of success stories to share. On SoundCloud has led to the creation of native advertising opportunities with emerging artists and brands. With an exclusive track sponsored by Jaguar, London-based downtempo producer Sizzlebird got 1.3 million plays and doubled his followers in three weeks. In December, Green Label Sound launched the Open Call competition on the platform and in February Kelechi was announced as the grand prize winner. Also in December, Microsoft teamed up with Jacques Greene to release an exclusive remix of “No Excuse” (one of his most well-known tracks), by Swedish producer Yung Gud — it got nearly 800,000 plays in just 18 days.

We’ve also seen independent artists like Romiti, Blackbear and Xavier Wulf rise to the top of the Premier Partner pack in terms of people listening to their tracks. Labels are benefiting from On SoundCloud, too, by using it to discover new artists and audiences.

On the audio side, On SoundCloud has opened up many new avenues. For multi-channel networks like Fullscreen, Collective Digital Studio and Maker Studios (the labels of the audio world), SoundCloud offers an entirely new monetization channel for top and emerging talent. For example: using On SoundCloud, comedian Shane Dawson has seen his SoundCloud podcast Shane and Friends become a significant source of revenue. Epic Rap Battles of History is also now using SoundCloud to monetize content.

What’s coming up? We got started with On SoundCloud in the US, but we’re aiming to begin bringing it to new territories later this year — stay tuned. We’ll also continue to add more Premier Partners as we go. We’re looking forward to the next steps of the On SoundCloud journey — and to having you along for the ride.