Author Archives: Jane

Jane Creators Talking Shop: Perfecting Live Performance

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Detroit-born JMSN is a singer-songwriter creating soulful R&B who now resides in LA. He’s just returned from a 7-week US tour after releasing his third album,”It Is.” Hear his nuggets of advice on moving forward and mastering your craft as an independent artist.


What are your most important learnings and reminders as an independent artist?

That you are in control of your own destiny. If you want something to happen, you have to take all the necessary steps to make it happen and you can’t skip any steps.

You just completed a 7-week US tour with a live band and soon head over to Europe and Asia. How does touring consistently and often progress you as an artist and musician?

Yes 100%. You have to get out there and perform these songs and bring them to life and master your craft and musicianship.

Before your latest album “It Is” was released in May, you promoted it to fans by sharing your phone number for people to text you in exchange for previews. How was this process of engaging with fans?

It was good. It had a lot of interesting situations unfold.

How has SoundCloud played a role in your career so far?

Its great for easy sharing of music through the internet which leads to discovery.

What advice would you give to new artists looking to build an audience?

Do you and keep going.

What are your next goals and moves that we should look forward to in the coming months?

Working on another album I will put out this year and continue to tour.

Jane Creators Talking Shop: Learning to appreciate the process as an independent artist

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Rikki Blu is a rapper, currently based in Los Angeles and originally from Dallas. Learn about the lessons he’s learning and the gifts of collaboration and community he’s harvesting on his journey as an independent artist.



What is your favorite part of creating?

Wow. Okay that’s a really great question. But my favorite part of creating would probably be the initial process. When everything is just bare bones and you just gotta find the bounce. Witnessing my process would probably sound like “mumbo jumbo,” but the humming and scatting truly excites me to turn those thoughts into things!


What have been your most important learnings you’ve had so far as an emerging artist?

Probably the patience that comes with coming into your own as an artist. Understanding that we grow, we have lows, and inspiration comes in waves. I’ve also learned that far too often artists focus on “making it” rather than the process of it all. But my journey has allowed me to appreciate the highs and lows, and I’m grateful.


How has SoundCloud played a role in your career so far?

I first started releasing music in 2013, and at that time SoundCloud, much like myself, was coming into its own. My long time friend/producer Free P and I decided that we’d use SoundCloud as our platform to start our campaign because of the emphasis on community. It truly allowed us to create not only an organic fan base, but also pioneered the dialogue between creators and listeners. Three years later, I almost exclusively use SoundCloud to share my art. Because of the community we’ve built, we’ve been blessed with an interactive, international, network of loyal listeners and that, my friend, is lit.


You mentioned you’ve collaborated with people all over the world through SoundCloud. How has this enabled you to foster your own community and motivate you to keep progressing?

SoundCloud empowered me to break down my walls and see the world without limits. Connecting artists, producers, and creators under one umbrella eliminates the hassle that comes with time zones and language barriers. SoundCloud bridged that gap for us and now with monetization available, the knowledge of the industry is now being revealed to the underground. Now we at least have a clue, a piece to the puzzle. I don’t know about too many others, but that alone motivates me to keep going.


Tell us more about the creative collective INFNTRY you’ve been hatching. What does it symbolize and mean for you?

INFNTRY represents not only our generation, but also our place in this world we were invited to. We occupy a rather peculiar position amongst our fellow humans, both young and old alike, but we’re different. We observed life before the introduction of the Internet and the now post-millennial America we’ve grown accustomed to. To point fingers and cast judgement isn’t our goal, but rather to restore the bond between our generations and present new, progressive ideas. INFNTRY empowered me to become so much more than just a recording artist. As a full-fledged creator and designer, I can now express myself in ways I never knew I could.


So far in 2016, you have released several projects on SoundCloud. Where and how do you find motivation to create and share consistently?

I’m hungry. I committed my entire being to becoming what I’m supposed to be in this world so whatever it takes, I’m ALL IN! Free P encouraged me to stop holding on to my music, so I let go. I’m motivated by the lives we touch, the things we create, and the future we’re working towards.


What are your next goals and steps that we should look forward to in the coming months?

Right now I’m trying to find a new place to stay ‘cause I’m officially out here [in Los Angeles]. But creatively, I have a new project that I’m prepping for release #IMNOTSORRY and an experimental EP titled: Even If It Kills Me. Since I do most of the designs for our INFNTRY brand, I’m working on launching our merch and, honestly just more really tight music!

Jane Creators talking shop: Daily Demos with Ghost Loft

Ghost Loft is a producer and singer-songwriter from Los Angeles, CA who has pursued a solo career and contributed to tracks of Wiz Khalifa and Justin Bieber. Lately, he’s been busy cranking out a demo a day, sharing his works in progress with followers on SoundCloud and flexing his creativity at the same time. We talked to him about the  inspiration behind creating with discipline and openness.


Tell us about your daily demos project. What is it? Why did you decide to do it?

Daily Demos is an idea that started from a dinner conversation I had with my friend Rob. We discussed how sometimes we can be too precious with our work and ultimately place it on a pedestal. In doing so, we can become creatively stifled in the pursuit of “perfection”. The idea of Daily Demos was brought up as an exercise to counteract this. Daily Demos is where everyday I make a track from scratch and upload it to SoundCloud. Whether or not I’m satisfied with it, I’m forced to complete and release a song before the day’s end. Through this process I’ve learned to let go and I feel more liberated.


How has SoundCloud allowed you to be flexible with the kind of content you share?

SoundCloud is a great platform to share the Daily Demos. I’m able to upload and share songs quickly and I can gauge feedback from listeners instantly. I also love how accessible SoundCloud is. Anyone can listen to a track on their computer or phone without needing any type of membership.


You’ve shared over 40 demos on a daily basis. What has the feedback been so far?

I think the feedback has been pretty great. It’s always interesting to see which songs resonate more with people. For example, a track that I worked on for three hours might not connect with as many people as a track that took only one hour.


How does the discipline of working on a demo every day change the way you create and share?

Consistently working on tracks has been a fruitful experience so far. Somedays can be more challenging than others, but it always feels great after I complete a Daily Demo.  Working on the Daily Demos has allowed me to trust my instinct more. In the past I would spend hours searching for the perfect snare sample or synth sound. But I’ve come to realize that music isn’t about perfection. To me it’s all about expression. The Daily Demos have become therapeutic in allowing me to express how I feel that day.


Does the feedback you get on these demos influence your editing and creation process?

I wouldn’t say so. With the Daily Demos I try to experiment and get out of my comfort zone. I look at it as a daily exercise to encourage creativity and not have to meet anyone’s expectations.


What are your next goals and steps that we should look forward to in the coming months?

Along with the Daily Demos, I’ve been working on original music as well as a couple of remixes.  I plan to release new music in a few weeks. I also worked on some music for Justin Bieber’s Purpose tour, so you can hear that at his shows now.


Any tips for creators looking to grow and expand their sound?

To put in the work and enjoy the process.