Author Archives: Marketing

Marketing SoundCloud x Noisey Video Singles finale event

The midyear deluge of music known as “festival season” might be a distant memory, but last Wednesday SoundCloud x Noisey proved that fans could still experience summer-stage-level heat at a bar in Brooklyn while the outside temps dipped to 30-something degrees.

The SoundCloud x Noisey Singles event was the culmination of the program by the same name that kicked off in June and surfaced a new voice every month during the back half of 2018. As part of the SoundCloud x Noisey Singles series, six select SoundCloud Premier creators were given featured placement on SoundCloud’s playlists and social channels, editorial ops with Noisey, production support for a full-length video, and additional exposure – e.g., showcases like these.

The finale held at multidisciplinary space Kinfolk 94 in Williamsburg featured a rising-star-studded lineup. Jersey-based Jay Hype opened the night with her R&B midtempo lament, “Days,” Chicago’s Melo Makes Music brought everyone down a slinky, synth-flanked memory lane with “Remember,” and Portland, Oregon’s Cassow left a mark with his indelible-ink chorus and performance of “HEART TATTOOED.” DJ Mike Nasty kept the vibes high and soundwaves ablaze between sets, while hundreds of people basked in a SoundCloud-orange glow, danced in front of white-washed exposed brick, and lounged in a plush pillow-filled pit.

As fans mingled, and artists jingled, it was clear that what’s next in music is first on SoundCloud – and December in New York might be the most festive season of all.

Interested in future events and other SoundCloud programming? Opt in to receive emails from SoundCloud. Find out how HERE.

 

 

Marketing SoundCloud & Noisey Singles – Lil West “No More”

 

It’s brave to willingly compete with the West surname in the hip-hop universe these days – but 20-year-old Delaware rapper Lil West is up for the SEO-challenge, reviving the famous moniker with his own lil twist.

To describe Lil West’s sound is like trying to catch a cloud and pin it down. It’s ethereal, bounces seamlessly across genre borders, and defies categorization. He gives the people what they want with a raspy auto-tune vox that the masses all know and love, but his choice to sing-rap angsty lyrics over emo melodies awaken vintage sentiments c/o the early aughts.  

Lil West’s voice is gravelly yet smooth, pleasant albeit a little unexpected – like brushing your hand across crushed velvet and then back again against the grain. In his productions, he practices strength and restraint, and in his themes, he balances humor (song titles like “Candy & Cupcakes, Without brushing your teeth”) with gravity, giving airtime to serious topics like suicide prevention.

In Bridgeville, DE, without access to a booming music scene, Lil West was forced to draw inspiration from every corner of the internet. And in his foraging for fresh sounds, he’s created a post-genre patchwork quilt that has something for everyone. Music that’s one size fits all. Collabs with 21 Savage, Rich The Kid and nothing,nowhere. and coverage in FADER, Complex and Pigeons & Planes prove that Lil West is bigger (and more directionally diverse) than his name suggests.

For more information on the SoundCloud x Noisey Singles Program click here.

Stream Lil West’s latest tracks on his SoundCloud page here