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SoundCloud SoundCloud Premier helps you reach even more fans with new promotional opportunities

Since its inception, the SoundCloud Premier program has empowered creators to control their careers by offering a leading revenue sharing rate, and direct access to their audience to promote tracks and connect with fans around the globe in real-time.

Alongside the industry-leading tools that help creators connect directly with their fans, SoundCloud is adding new marketing and promotional opportunities to help SoundCloud Premier creators build their careers on and off the platform. New additions include:

Playlist promotion for new releases
Have a new track or album ready to drop? New tracks from Premier creators are now automatically eligible for promotional rotation in featured playlists including our “Fresh Pressed” new music feature on SoundCloud home.  

Media promotions produced by SoundCloud
New and trending Premier artists will be up for weekly and monthly spotlight promotions across SoundCloud social media channels, email newsletter placements, platform-wide audio and video promo spots, and out-of-home marketing opportunities created by SoundCloud.

Brand partnership opportunities
SoundCloud connects creators with some of the world’s top brands for partnership opportunities that give them more exposure, and more money in their pocket.

Live showcases
Premier creators are the go-to choice for SoundCloud live events like SXSW and pop-up performances, and we’ll be adding more opportunities to help creators hone their live show and grow their fanbase.

Help when you need it
Dedicated community support for SoundCloud Premier members, plus additional educational resources to get you set up on SoundCloud Premier and maximize your opportunity.

SoundCloud Premier members and alumni represent an incredible range of artists shaping music culture including Chance the Rapper, Kali Uchis, Lil Uzi Vert, $UICIDEBOY$, Alina Baraz, Towkio, Louis the Child, Lil Yachty, blackbear, MadeinTYO, Metro Boomin and many more. The combined accolades of SoundCloud Premier creators to date include 14 GRAMMY Awards nominations, 10 MTV Video Music Awards nominations, three BRIT Awards nominations, 41 albums hitting the Billboard 200, and 122 tracks charting in Billboard’s Hot 100.

Here’s what fellow creators are saying about SoundCloud Premier:

“SoundCloud has a very unique community and group of listeners, so it’s great to come to SoundCloud to connect directly with my fans and build my fanbase, but also make money.”
starRo, Grammy-nominated producer/multi-instrumentalist/DJ and SoundCloud Premier member

“With SoundCloud Premier, I really like how I have a point of contact at SoundCloud. It feels like I’m like collaborating with SoundCloud as an artist, not just putting content on another platform.”
Witt Lowry, Hip-hop artist and SoundCloud Premier member

“SoundCloud Premier has been great. Through the program, I was connected to a campaign with Under Armour that gave me more exposure, and some coin. SoundCloud is helping artists brand with big marketing campaigns and big companies, these types of opportunities to reach more people are honestly the best thing you can get from any music platform.”
Lorine Chia, R&B soul-singer and SoundCloud Premier member

“It feels like we have a connection to the company, the program [SoundCloud Premier] has been really amazing for all the things we’re trying to do. We’re self-managed and releasing music independently, so being able to work directly with people who care about music–our music–has been one of the biggest benefits of being apart of the Premier program.”
The Cathedrals, Indie duo and SoundCloud Premier members

SoundCloud Premier remains invite-only, and will be rapidly expanding to include many more creators in 2018. Join the waitlist by visiting SoundCloud Premier on your desktop browser

SoundCloud Congrats to all of the Grammy Award winners and nominees

Tonight, the 60th Annual GRAMMY Awards confirmed what we’ve said before: 2017 was one of the most exciting years in music.

A huge congrats to the artists who were awarded with the music industry’s biggest honor, as well as all those nominated – many of whom kicked off their career on SoundCloud with their first upload. Learn more about some of the night’s nominees and their SoundCloud stories here. You can also listen to music from some of the night’s buzziest winners on our “Winners’ Circle” playlist.

We’re inspired by these artists, especially those who spent years dropping tracks and growing their audience on SoundCloud, and hope you are too.

Who knows — you might be the next artist to go from SoundCloud to the GRAMMYs in 2019. Check out our latest creator updates below and make 2018 your year to break through:

We look forward to continuing to empower and support your creative journey this year by offering even more creator-focused tools and features. Stay tuned to the blog for news on the many exciting things to come for creators on SoundCloud in 2018.

SoundCloud Introducing the new SoundCloud home experience

Today, SoundCloud is launching a brand new home experience that makes it easier than ever to discover the latest content from our incredible community of creators.

With over 170 million tracks, there’s always something new to stream, share, or get stuck in your head on SoundCloud. For listeners who want to discover music first, the new SoundCloud home serves up curated recommendations, personalized playlists, and exclusive culture-focused audio content—direct from creators and often years ahead of what’s on the mainstream charts.

With a fresh look, and a new way of delivering what’s now and next in music to your fingertips, the SoundCloud home experience includes:

New Featured Playlists.

-We’re celebrating two of SoundCloud’s most prolific creator communities with Hip Hop Supreme, a playlist of the hottest rap tracks, and In the Mix, a playlist that explores the varied and vibrant world of DJ mixes, updated weekly to keep you tuned in to the artists and tracks making waves in the scene.

Personalized playlists based on your listening behavior.

-Now appearing on the home screen, The Upload, the fan favorite launched earlier this year, is a regularly updated playlist of new music catered to just what you like.

-Never skip a track again —
More of what you like finds your musical soulmates in the SoundCloud community and spotlights the tracks you’ll love.

-Want to discover new artists based on the artists you already love? We’ve got you covered with
Artists you should know. 

Music that reflects what’s happening now in culture.

-Stay plugged-in to the tracks gaining traction and generating buzz with the New & Hot charts.

-Keep track of the platform’s latest album releases with
Fresh Pressed (US only).

-Know which tracks are soundtracking your country with
the Top 50 charts, based on wherever you are in the world.

-Dedicated to serving you what’s next in music and supporting emerging artists, SoundCloud will periodically spotlight what’s happening on the platform with playlists like
SoundCloud Next Wave, The SoundCloud Playback and more.

Explore the new SoundCloud home experience and embrace discovery!