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Alex A note from Alex Ljung

Eric and I founded SoundCloud nearly 10 years ago as we saw a need for something that would enable artists to share and connect through music. As we hovered together back in 2008 to push the button that would make SoundCloud live for the entire world, we had no idea the impact our, then tiny, platform would have on the future of music culture, and millions of listeners and artists around the globe.

In the competitive world of music streaming, we’ve spent the last several years growing our business, and more than doubled our revenue in the last 12 months alone. However, we need to ensure our path to long-term, independent success. And in order to do this, it requires cost cutting, continued growth of our existing advertising and subscription revenue streams, and a relentless focus on our unique competitive advantage — artists and creators.

With more focus and a need to think about the long term, comes tough decisions. Today, after careful and painful consideration, we took the difficult step to let go of 173 SoundCloud staffers and consolidated the team into two offices: Berlin and New York. We are extremely grateful for the contributions of each and every staff member who will be leaving SoundCloud, and we wish all of them the best. Without them, we would not be where we are today.

By reducing our costs and continuing our revenue growth, we’re on our path to profitability and in control of SoundCloud’s independent future.

So what does this mean for SoundCloud? The SoundCloud platform listeners and artists love will remain available in more than 190 countries globally. SoundCloud will continue to be the place for what’s new, now and next in music, powered by the world’s most diverse music community. I look forward to sharing more about our future plans in the weeks and months ahead.

Alex

SoundCloud Introducing: Next up – Now You’re In Control

It’s finally here. Next up, our newest feature for desktop and mobile devices, puts you in total control of your music listening experience. Users can now see what’s coming up next with a visible play queue, add, reorder and remove items, and access a full set of shuffle and repeat mode. Available now on web and Android. Coming soon for iOS. Playback has never looked so good.

SoundCloud Get in the Game with SoundCloud on Xbox One

Today we’re leveling up your music listening with the launch of the new SoundCloud app on Xbox One. As a gamer you crave an easy to use streaming audio experience that won’t get in the way of your game. So, whether you’re playing a first person shooter, the newest racing game, or your favorite sports title, you can beat your opponents with your music tastes by having SoundCloud on-hand as your perfect gaming partner.

We’ve built an app that seamlessly fits into your gaming experience and with access to millions of songs, you’ll never miss a beat. Xbox One users can download the app from the Xbox App Store and easily begin creating soundtracks that will get you in the zone and level up your gaming.

Whether you’re a SoundCloud Free, SoundCloud Go, or SoundCloud Go+ user, you’ll be able to listen to your favourite tracks, playlists and our brand new feature, The Upload, while you game. And you can control playback with the sound of your voice using Cortana to play and skip tracks without leaving the game.

SoundCloud on Xbox One is the only app offering access to the world’s largest, constantly expanding mix of music from emerging talent and the world’s biggest artists.

Get your game face on and download it now from the Xbox App Store!

The SoundCloud Beta app for Windows 10 PCs and tablets will also be available beginning today. Users can visit the Windows Store to access the app and share their feedback here.