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SoundCloud SoundCloud Next Wave: Ever-Evolving Funk in Rio & São Paulo

SoundCloud heads to South America in its fourth SoundCloud Next Wave episode, spotlighting the cities of Rio de Janeiro and São Paulo, Brazil.

“Visão,” follows the rising stars of the funk music genre, MC Bin Laden, DJ Yuri Martins, MC 2K, MC WM, DJ Polyvox and Kondzilla, as they take the funk scene beyond just a music style and toward a larger movement poised for the international stage. Check out the episode below.

Gaining popularity in the 1980’s, Brazil’s funk music genre, also known as baile funk, funk carioca or favela funk, is ever-evolving and rising, even as it’s faced prejudices by the local government because of its origin.

While lyrically the genre has stayed close to its Brazilian roots reflecting life in favelas, the genre’s sound has evolved and matured to include a rich variety of pockets, sounds and styles, influenced by everything from Miami-bass to trap and rap.

This evolution is in part because of the rise of streaming services like SoundCloud, which offers accessibility to the largest and most diverse library of audio content, and a connected community of creators, listeners and curators. In fact, since 2015, we’ve seen a 52% increase in the number of uploaded tracks tied the Brazilian funk genre on the SoundCloud platform.

The title of the episode, which in English means ‘vision’ and links to the local Portuguese slang phrase ‘passa a visão,’ meaning ‘to share ideas,’ makes a nod to the connections and sharing capabilities streaming offers creators.

SoundCloud Next Wave seeks to highlights the exciting local creator communities propelled by the people-powered platform. Previously highlighted cities in the series include New York City with “Extended Mix,” Toronto with “Northern Stars” and Los Angeles with “Degenerate Generation.”

Stay tuned to the blog for upcoming episodes rounding out the series, set in London and Berlin.

SoundCloud Even more stats on SoundCloud Pulse

SoundCloud Pulse, SoundCloud’s creator-focused companion app, enables creators to manage their accounts and keep their communities humming anytime, anywhere. The app brings the insights available on desktop to the hands of on-the-go creators. This includes the latest stats on track performance, the ability to comment back to fans, edit tracks, and manage your profile directly in the app.

Beginning today, creators have even more stats available on-the-go with the addition of Top Listeners, which gives creators more information on their most engaged fans, and Top Countries and Top Cities which offer insights into the most engaged geographical locations, on SoundCloud Pulse. All creators get access to their top listener, country and city on SoundCloud Pulse. SoundCloud Pro or SoundCloud Pro Unlimited subscribers will get access to a top 50 list of stats.

Check out below singer-songwriter, Valerie June discovering her top listener using SoundCloud Pulse.

Stay up-to-date on what’s happening with your audience on-the-go, get SoundCloud Pulse for free now on iOS and Android.

Alex Exciting news and the future of SoundCloud

Hey everyone,

Recently you heard me say SoundCloud isn’t going away. And today I’m here to tell you the exact same thing once again. In all caps.

I’m happy to announce that together with investors The Raine Group and Temasek we’ve just wrapped up the largest financing round in the history of SoundCloud. This financing means SoundCloud remains strong & independent. As I said, SoundCloud is here to stay.

Over the last few weeks, I’ve been moved by the outpouring of commentary around SoundCloud’s unique & crucial role in driving what global culture is today (and what it will become tomorrow). You’ve told me how, without SoundCloud, there would be a giant gaping void in today’s world of music. We can’t have that, and I’m happy to once again say that won’t be happening.

I’m excited to also announce that this new partnership also brings talent to our SoundCloud family. From prior Vimeo-fame (a platform we love!) comes Kerry Trainor and Mike Weissman, two awesome leaders who will be joining SoundCloud as CEO and COO, respectively.

Wait, CEO? Am I leaving? No, absolutely not. After a decade of balancing the roles of Founder, CEO and Chairman I’m excited to hand the CEO reins over to Kerry to allow me to fully focus on the role of the Chairman and the long-term. This, I know, sets us up as an even greater team  for the decade(s) to come.

10 years ago SoundCloud was just an idea Eric and I bounced around. Today it’s a platform essential to the shaping of songs, artists, genres and global culture. I can’t fathom how we’ve been so lucky as to create that. But what’s even better is this: we’re all just getting started. The first 10 years are done, and now we’re onto decade II.

SoundCloud, just like music, will continue to evolve, but importantly, both will always be a key part of life.

Alexander Ljung
Founder & Chairman, SoundCloud