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SoundCloud How to stand out from the SoundCloud crowd and win fans

Not gonna lie. SoundCloud can get mighty crowded. How can you make your humble tracks stand out and get the attention they deserve? It just so happens we have some excellent suggestions.

Make sure your profile is up to date

  • Keep your profile pic current – unless your seventh grade school photo is the kind of look you’re going for.
  • Use your top banner image as a shout out for whatever you’re currently promoting – a new album, tour dates, new track, etc.
  • List your social media accounts and contact information in your profile description.
  • Link your tour dates to Songkick and Bandpage.
  • Highlight your top tracks using our Spotlight feature (you will need a Pro & Pro Unlimited account for this).

Drill down into SoundCloud stats and learn about top-listening countries, cities, what websites are playing your tracks, and where your listeners are located.

  • Study your stats to help with radio, brand, touring and advertising opportunities AKA know where you should go.
  • “Top country” data can be used to help pitch a new artist to a bigger name act on tour.
  • “Top city” data can be used as leverage for radio stations to play a new developing artist.
  • “Top listeners” can be your digital street team and used to help promote contests and network with fans.
  • “Top Websites” can be used to evaluate online reach as well as advertising plans.

Engage with people you collaborate with as well as other users

  • Follow the artists that you have worked with on a track. They are now your family. Get to know them.
  • Repost or Like tracks by other artists that you’re featured on. The feeling could get mutual.
  • Create playlists to help fans learn about your catalog and hook them into other artists you like.

Some SoundCloud Marketing Basics

Use these ideas to kickstart your own marketing campaign and get your SoundCloud tracks in front of the widest audience possible.

Announcements

Record an audio announcement about a tour or new music and upload it to your SoundCloud account. Make sure to encourage fans to follow your profile for updates.

Giveaways

SoundCloud’s stats mean that you have information on which of your fans stream your tracks the most. Run a contest where the person who streams a new track on SoundCloud the most in a week wins a prize. Make sure the prize is legitimate and it can actually get to the winner.

Teaser Previews

Upload a sample of a track and later replace the audio with the full version. Fan engagement on the original upload will stick since only the audio is being replaced.

Twitter Q&A/Ask Me Anything

Engage with fans on social media and get them to ask questions. Provide the answers on SoundCloud as an audio recording.

Direct message fans or record private audio tracks to send to them

Use the SoundCloud direct message feature to directly communicate with fans. You can also use real time comments on tracks as a way to be engage with fans individually.

SoundCloud How to optimize your SoundCloud tracks

If you want your tracks to be heard by the widest possible audience it’s important to make them easy to find on SoundCloud as well as the wider web. Read on for pro tips on how to get your tracks in front of the right people.  

Keep your track, album, and playlist titles clean

We’re not talking about censorship here. We’re talking about all those time you were told as a kid to tidy your room. The same principle applies. A tidy track title helps fans know exactly what they’re listening to.

Avoid duplicating information that’s displayed elsewhere. There’s no need to add track numbers to your title when uploading an album.

Bad title: AllxxThexStars051418vfinal

Good tile: All The Stars

When uploading to an editorial or label account, title your tracks as “Artist Name – Track Title” to ensure the artist is identified and a track isn’t attributed just to the SoundCloud account.

If you’re a podcaster or a journalist who is sharing audio on SoundCloud include important information such as the names of guests and discussion topics in the title. This helps with searches and discoverability.

Make the most of images and descriptions

Your music shouldn’t just sound good, it should also look good. Upload artwork for your tracks and albums. The higher resolution – the better. You can zoom and reposition your artwork or images during the upload process to get the perfect fit.

The descriptions of your tracks and albums are the perfect place to share extra information: include a track’s backstory, add credits, lyrics, gear lists, or guest lists. To give a shout out to collaborators and feature artists, add links to their SoundCloud profiles.

The bottom line: be consistent with your information and your writing style whatever way you choose to present your tracks. It will look more professional.  

SoundCloud genre and mood tags are important

SoundCloud uses an algorithm to recommend tracks to users so it’s important to tag your tracks with accurate genre information.

In addition to selecting a main genre, tag your tracks with a few relevant sub-genres and any moods that you think describe the track. It’s better to add a handful of relevant tags rather than go crazy and add as many as you can.

If you’re an audio creator, make sure that your first tag corresponds to one of the main audio categories in Charts. Next, work your way from general terms such as “podcast” to more specific ones such as “NPR” (if, for example, NPR is your thing). It also helps to include the names of guests or geographical places that are discussed.

Build your own SoundCloud discography

Playlists marked as an album, EP, single, or compilation will be displayed in the albums section of your profile. They will be listed in order of release date to make it easier for your fans to find what they’re looking for and save it to their own collection.

If you want to dig into your own archive and upload some old tracks they will be displayed in your discography without taking attention away from your most-recent tracks.

How to edit multiple tracks at once

We have good news if you think updating tracks one at a time seems like a drag (Narrator: It is). You can make changes – update settings, tags, and artwork – to multiple tracks at once and also create a new playlist from a selection of uploads. To update multiple tracks go to soundcloud.com/you/tracks. Select the tracks you want to change and then click Edit or Add to playlist to make your changes.

SoundCloud How can I get more followers on SoundCloud?

Use your bio to get the attention of SoundCloud users

Consider your bio as your five-second chance to convince SoundCloud users why they should care about your tracks and listen to them. Tell them something about you in two (or three) short sentences. Seriously. That’s all the space and time you have got. Don’t mess around here.

It’s good to share: add links to your SoundCloud profile

It’s OK – we know you’re not cheating on SoundCloud if you use other social media accounts. The idea is to get your tracks to as many people as possible and for as many people as possible to know about what you have created.

Click on Links to add websites and social media accounts associated with your tracks. This can be your band or podcast homepage or maybe a venue or festival you’re performing at. Don’t be shy. This is a chance for fans to find you and stay up-to-date on what you are doing. Bonus: If you add a link to a Songkick or Bandpage URL to your profile we will automatically display your upcoming shows on your SoundCloud profile.

How to showcase your best work on SoundCloud

If you’re a Pro or Pro Unlimited user, use the Spotlight function to list up to five tracks or playlists at the top of your profile. Tracks listed on Spotlight will be highlighted on your profile. Other tracks will be displayed – with most recent at the top – underneath spotlighted tracks.

This article is part of an on-going series featuring tips and advice aimed at helping you promote yourself as an artist, build a loyal audience, and make the most of your presence on SoundCloud.