This weekend, SoundCloud was out in full force at the first annual BBC Music Introducing Hosts Amplify event at London’s ExCel center. The conference brought together the UK’s largest gathering of creators in the UK with more than 15,000 tickets sold, and gave up and coming singer/songwriters, bands, DJs, producers and industry experts the opportunity to come together to network, learn and talk more about how to get your music heard, how to grow your fanbase, play more gigs and find success.
SoundCloud kicked off the weekend with a panel event, “The Creator Class: Finding and growing your fanbase in the streaming age,” featuring top independent artists Jay Prince and Oshi, along with SoundCloud Artist Relations Director, Joe Armenia and artist managers Steven Braines and Alessandro Moro (aka Moz). Opening up with networking cocktails and a few words from SoundCloud’s new Chief Executive Officer Kerry Trainor, the panel discussion explored how artists today are building, growing and connecting with their fanbases and other artists in a time where we’re more connected than ever. The panel concluded with special performances from Jay Prince and Oshi.
Throughout the weekend, SoundCloud was on-site to meet creators on the platform, answer questions and help anyone who had questions or wanted to learn how to get started. If you missed it, you can check out photos from the event below.
“I think a sense of community is so affirming. If you feel alone in your endeavors, it’s a lot harder to progress. Whereas if you have a few peers supporting what you’re doing, it’s a lot easier to navigate in that world.”
‘Extended Mix,’the newest episode from SoundCloud Next Wave, premieres today, featuring the New York-based platform, collective, and booking agency, Discwoman, as well as next-level electronic artist, Bearcat.
The episode is the third installment of the mini-docuseries, which aims to shed light on the underground music scenes from around the world that are growing, thriving and driven by SoundCloud’s connected community of creators, listeners and curators.
The episode gives viewers an inside look at the artists’ special relationship to the expansive New York electronic music scene, as well as shares the backstory on the female collective’s rise to becoming one of the pivotal forces in shifting electronic music culture in New York to be more inclusive and diverse.
SoundCloud Next Wave previously highlighted other exciting local creator communities that have been propelled by SoundCloud’s people-powered ecosystem including Toronto’s more soulful and groovy side with ‘Northern Stars,’ and Los Angeles’ rising goth rap movement with ‘Degenerate Generation.’
Stay tuned for upcoming episodes featuring scenes from Brazil, London and Berlin.
There’s an insane amount of noise about SoundCloud in the world right now. And it’s just that, noise. The music you love on SoundCloud isn’t going away, the music you shared or uploaded isn’t going away, because SoundCloud is not going away. Not in 50 days, not in 80 days or anytime in the foreseeable future. Your music is safe.
Along with each of you, we’ve built this incredible creative community of artists, podcasters, DJs, producers and more who are the driving force in pushing culture forward in the world. That’s not going to change. Last week we had to make some tough decisions to let go of some of our staff, but we did this to ensure SoundCloud remains a strong, independent company.
Thank you for the outpouring of love and support. Some of you have asked how you can help–spread the word that we’re not going anywhere and keep doing what you’re doing–creating, listening, uploading, sharing, liking, and discovering what’s new, now and next in music. SoundCloud is here to stay.