Category Archives: Community

SoundCloud SXSW Recap: SoundCloud Showcase Celebrates “First on SoundCloud” Creators

SoundCloud returned to SXSW for a second year, this time taking over an Austin hostel for SoundCloud x Zelle Present Room 512, a two-night showcase highlighting what’s new, now, and next in music. Celebrating the power of appearing “First on SoundCloud,” Room 512 spotlighted some of 2018’s most exciting artists, all of whom got their start and made their breakthrough on SoundCloud.

On night one, DJ duo Party Pupils kicked off the packed lineup and started the unforgettable party off right, launching directly into a high-energy set. The SoundCloud Premier duo continued to spin nothing but hits – including their smash remix, “This Is How We Do It” – throughout the night. Then songstress Nilüfer Yanya took over the mic and enchanted everyone with her soulful vocals. One of  SoundCloud’s 2018 Artists to Watch, she treated the crowd to an intimate performance of her latest track “Thanks 4 Nothing.”

The room quickly turned back up once Yung Pinch hit the stage. The SoundCloud Premier artist performed a surprise cover of Weezer’s “Island in the Sun.” Elohim continued the party with show-stopping live takes of her hits “Sensations” and “Fuck Your Money.” The packed crowd exploded for headliner Whethan, who shut the stage down with his signature synth beats and fan-favorite tracks like “Good Night” and “Savage.”

More buzzworthy artists checked into Room 512 on night two. World-renowned DJ Kitty Cash kept everyone moving in between sets by spinning her signature remixes, including her hit “Missing You.” Afterwards, SoundCloud’s 2018 Artist to Watch  Melo Makes Music commanded the stage with expert performances of his tracks “Blastaa (Let It Go)” and “Sleepless.” As a surprise treat, UK artist Jay Prince performed for the very first time his newest track, “In the Morning,” providing an exclusive sample of his upcoming EP to the packed room.

Not to be outdone, Rico Nasty hit the stage for an explosive set, running through hits including ”Smack a Bitch” and “Key Lime OG.” And if the crowd wasn’t already wild, the finale performance by headliner Smokepurpp ensured that no one was leaving Room 512 without turning all the way up. The Florida rapper had everyone bouncing as he performed tracks like “Fingers Blue,” his  new single featuring Travis Scott, and “Big Bucks.”

Check out the photo gallery from SoundCloud x Zelle Present Room 512 below.

SoundCloud is the definitive destination for creators and listeners who want to be first to discover and share what’s new, now and next in music. Room 512’s two-night showcase brought to life the music discovery fans experience on SoundCloud everyday, tapping into every corner and every community on the platform, from hip-hop and alternative to electronic and pop.

A special thanks to all of the performing artists and to everyone who came out!


SoundCloud SoundCloud Premier helps you reach even more fans with new promotional opportunities

Since its inception, the SoundCloud Premier program has empowered creators to control their careers by offering a leading revenue sharing rate, and direct access to their audience to promote tracks and connect with fans around the globe in real-time.

Alongside the industry-leading tools that help creators connect directly with their fans, SoundCloud is adding new marketing and promotional opportunities to help SoundCloud Premier creators build their careers on and off the platform. New additions include:

Playlist promotion for new releases
Have a new track or album ready to drop? New tracks from Premier creators are now automatically eligible for promotional rotation in featured playlists including our “Fresh Pressed” new music feature on SoundCloud home.  

Media promotions produced by SoundCloud
New and trending Premier artists will be up for weekly and monthly spotlight promotions across SoundCloud social media channels, email newsletter placements, platform-wide audio and video promo spots, and out-of-home marketing opportunities created by SoundCloud.

Brand partnership opportunities
SoundCloud connects creators with some of the world’s top brands for partnership opportunities that give them more exposure, and more money in their pocket.

Live showcases
Premier creators are the go-to choice for SoundCloud live events like SXSW and pop-up performances, and we’ll be adding more opportunities to help creators hone their live show and grow their fanbase.

Help when you need it
Dedicated community support for SoundCloud Premier members, plus additional educational resources to get you set up on SoundCloud Premier and maximize your opportunity.

SoundCloud Premier members and alumni represent an incredible range of artists shaping music culture including Chance the Rapper, Kali Uchis, Lil Uzi Vert, $UICIDEBOY$, Alina Baraz, Towkio, Louis the Child, Lil Yachty, blackbear, MadeinTYO, Metro Boomin and many more. The combined accolades of SoundCloud Premier creators to date include 14 GRAMMY Awards nominations, 10 MTV Video Music Awards nominations, three BRIT Awards nominations, 41 albums hitting the Billboard 200, and 122 tracks charting in Billboard’s Hot 100.

Here’s what fellow creators are saying about SoundCloud Premier:

“SoundCloud has a very unique community and group of listeners, so it’s great to come to SoundCloud to connect directly with my fans and build my fanbase, but also make money.”
starRo, Grammy-nominated producer/multi-instrumentalist/DJ and SoundCloud Premier member

“With SoundCloud Premier, I really like how I have a point of contact at SoundCloud. It feels like I’m like collaborating with SoundCloud as an artist, not just putting content on another platform.”
Witt Lowry, Hip-hop artist and SoundCloud Premier member

“SoundCloud Premier has been great. Through the program, I was connected to a campaign with Under Armour that gave me more exposure, and some coin. SoundCloud is helping artists brand with big marketing campaigns and big companies, these types of opportunities to reach more people are honestly the best thing you can get from any music platform.”
Lorine Chia, R&B soul-singer and SoundCloud Premier member

“It feels like we have a connection to the company, the program [SoundCloud Premier] has been really amazing for all the things we’re trying to do. We’re self-managed and releasing music independently, so being able to work directly with people who care about music–our music–has been one of the biggest benefits of being apart of the Premier program.”
The Cathedrals, Indie duo and SoundCloud Premier members

SoundCloud Premier remains invite-only, and will be rapidly expanding to include many more creators in 2018. Join the waitlist by visiting SoundCloud Premier on your desktop browser

SoundCloud SoundCloud To Celebrate “First On SoundCloud” Creators with SXSW Showcase

Celebrating the power of “First On SoundCloud”, we’re returning to Austin to showcase some of 2018’s most exciting acts who got their start and are making their mark on the world, using the SoundCloud platform.

We’re bringing to life the music discovery experience our listeners and creators experience everyday on our platform with a two-day showcase on March 12th and March 13th. The event will spotlight every corner of the platform from hip-hop and alternative, to electronic and pop, with performances by Elohim, Jay Prince, Kitty Cash, Melo Makes Music, Nilüfer Yanya, Party Pupils, Smokepurpp, Whethan and Yung Pinch.

SoundCloud is the leading destination for creators and music fans who want to be first to share and discover what’s new, now and next in music. Check out the #Room512 trailer on our Facebook page.

We’ll see you down in Austin!