Category Archives: Community

SoundCloud Creator News + Tune-in today for SoundCloud’s Artist Forum 2016

At SoundCloud, creators have always been at the core of everything we do. We believe we’re only as vibrant as the people on our platform who create and drive the uniqueness of the SoundCloud community. We’re always working to provide the best platform for people to share their creativity, the most useful tools to build their audiences and get their music or audio discovered, and for a growing number of people, the opportunity to make money from the work they share on the platform.

To coincide with SoundCloud’s Artist Forum 2016 announced earlier this week, we’re sharing a handful of creator-focused updates before we kick off the event later today. No matter where you are in the world, you can join us for SoundCloud’s Artist Forum 2016 by clicking here to join our livestream.

Now on to the news…

We’re Sharing More Revenue With More People

Today marks another milestone for our revenue sharing program. Over the past several months, our team has streamlined and further automated the steps and processes to setup creators in our revenue sharing program – enabling us to invite more people, faster. This means a significant and ongoing increase in the number of independent artists invited to make money from the work they share on SoundCloud.

The SoundCloud Go and advertising launches across a number of countries are powering increases in revenues, which in turn allows us to invite more independent creators to the Premier partner program to share revenue. While the Premier program will continue to be invite only for now, our goal to eventually open the program up to everyone who shares their work on SoundCloud hasn’t changed. If you’re interested in becoming a part of the SoundCloud Premier program, click here to let us know.

We’ve rolled out the new processes to a group of creators today. Over the coming months, we look forward to a more widespread rollout where we’ll invite more and more independent creators from around the world to join.

New for SoundCloud Pulse: Edit track information & settings

SoundCloud Pulse Track Edit

Last year we launched SoundCloud Pulse, our creator-focused app that helps you keep track of your interactions and stats via your mobile device. Since its launch, we’ve rolled out several updates and continued to improve its feature set. And today, we’re adding a highly requested new feature – the ability to edit track titles, genres, tags and descriptions, and to choose whether a track is public, private or downloadable – all within the SoundCloud Pulse app.

You can access the edit feature by going to one of your tracks in SoundCloud Pulse and tapping the […] icon.

If you haven’t tried SoundCloud Pulse yet, download it for iPhone or Android today and start managing your SoundCloud stats and interactions on the go.

A New and Improved Creator Guide

Looking for best practices and tips on how you can optimize your presence on SoundCloud? Our recently updated Creator Guide is now available. You can check it out here.

The SoundCloud Creator Guide is our comprehensive handbook for getting the most out of your SoundCloud presence. It’s an especially great tool if you’re new to SoundCloud, but there’s also relevant information for anyone who wants to learn how to optimize tracks or profiles, or get the most out of our listener discovery features and algorithms.

Thank you and tune-in today

We’d like to say thank you to the tens of millions of creators who have uploaded more than 135 million tracks to SoundCloud for sharing your creativity with the world via our platform. Our connected community of creators, listeners, and curators, fueled by a genuine passion for music and all forms of creative audio content, is what makes SoundCloud an inherently unique people-powered music streaming service. We look forward to continuing to build a platform where your creativity can thrive, and a place for voracious lovers of music and creative audio content to discover the work you share on the platform.

And one final note, don’t forget to tune-in to the livestream of SoundCloud’s 2016 Artist Forum today beginning at 12:45pm ET. Click here for more information or you can check out the agenda below.

Agenda:

12:30 – 1:00 PM ET

Welcome

Alex Ljung, Co-Founder and CEO of SoundCloud

 

1:00 – 1:45 PM ET

Panel: Building and Empowering Modern Day Music Creativity

Moderated by podcaster Combat Jack, hear from people across the creative spectrum on how they are using technology and SoundCloud to power creativity today. Panelists include artist Toni Romiti, producer !llmind, Burger Records founder Sean Bohrman and Senior Product Manager, Creators, Jami Welch.

 

1:45 – 3:15 PM ET

SoundCloud on the scene with livestream hosts Assante and Dustin

Catch up with creators on SoundCloud including Salva, Toni Romiti, and Sean Bohrman, get a look at the new SoundCloud Pulse update and more.

 

3:15 – 4:00 PM ET

Panel: From Creator to Purveyor: The Creative Journey with Sam Valenti,

Founder Ghostly International

An avid SoundCloud user for years, hear Valenti’s journey from local Detroit DJ to a unique force in American independent music.

Eric Lau Book our Berlin studio through Studiotime.io

The tools needed to create and share great music can and should be open and accessible to everyone. To this end, we’re excited to announce that the recording studio at our Berlin HQ is now open to all artists, established and emerging alike, via Studiotime.io.

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Studiotime.io is a platform that makes it easy for musicians to find and book studio space at the time, location and price that makes sense for them. The service gives artists access to the best studio spaces around the world, including, as of now, the state-of-the-art studio in our Berlin HQ.

So if you think you’ve got what it takes to become the next big thing or if you’ve ever dreamed of recording an album in the studio, join us in Berlin. Find a time that works, book the space and bring your best – we’ll handle the heavy lifting.

Jane Three music career tips we learned at the SoundCloud Artist Forum

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Last Thursday in Los Angeles, we hosted our first SoundCloud Artist Forum.

So, what’s an artist forum? And why have one?

Our main goal was to bring members of the SoundCloud team, local creators, managers and others in the industry together in one space to connect with and learn from each other. In addition to sharing our story, we heard direct feedback from artists and managers about their experiences of and ideas for the future of SoundCloud.

We also got the opportunity to learn a few valuable tips for jumpstarting and building a career on SoundCloud from some of the creators and industry insiders who use our platform most:

 

1. Build and grow:

Use SoundCloud to establish your creative identity and have authentic interactions with fans.

“Not being pigeonholed or typecast means that you can grow as an artist.” – Asher Roth

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While SoundCloud’s main purpose is to make it easy for you to share all your work in one place, it’s also an opportunity to build your identity with your followers. When creating the product, we think a lot about allowing you to fully express who you are. Hip hop artist Asher Roth recommends you make use of that aspect of the platform.

In his Q&A session, we asked how he evolved and rebranded himself after moving from a major label to an independent artist. He focused on using SoundCloud as a tool to express true creativity.

“Using SoundCloud allows you to introduce yourself as a person through your music rather than as a product…SoundCloud brings people from all walks of life connected by a tune. SoundCloud allows you to have authentic conversations with your fans. You can watch people find their voice on SoundCloud. Not being pigeonholed or typecast means that you can grow as an artist.

SoundCloud helps you stay relevant – you can have a genuine connection with your fan base and see their immediate reactions to your work. It doesn’t rush things, means you can organically cultivate yourself and your expression as an artist.”

 

2. Give and take:

Ask for feedback and return the favor.

“I found a majority of my producers through SoundCloud.” – King avriel

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We learned so much from sharing more about our vision and growth with the artists and managers who were present at the Forum. Hearing direct feedback was a reminder that we need to continue to keep our channels open so we can grow together. Your ideas help us build a better product and, in turn, a greater community.

Having active conversations within our usual communities is important, but it’s also important to have broader conversations with each other. SoundCloud enables artists to share work and receive and provide meaningful feedback from their immediate circles and beyond. There is a mutual benefit when feedback is given and received.

R&B singer King avriel noted that communicating with a wider network on SoundCloud helps to spark new opportunities.

“I found a majority of my producers through SoundCloud. They were mostly obscure producers that people would point me in the direction to. They told me, ‘Even if they had 50 or 100 followers, you should check them out.’ I did, liked their work, it was easy to communicate with them, and next thing I knew, I was flying across the country to do a session with them.”

 

3. Stats and crafts:

Sure, track your progress, but most importantly, hone your skills.

Numbers aren’t everything; continuing to reach new potential fans is.” – Brice Omesher

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At the Forum, we shared some compelling numbers about our growth as a global platform (for example, SoundCloud now has more than 100M tracks available and 175 million unique users on a monthly basis). As a company, we check our stats a lot. Creators building new audiences and new careers should too. After all, the stats functionality on SoundCloud is here to help you grow your career.

That said, artist manager Brice Omesher, who manages artists like Sweater Beats and Falcons, said that while he believes stats are important, staying focused on improving your craft and connecting with new fans is truly the key.

“Numbers aren’t everything; continuing to reach new potential fans is. Asher Roth has sold hundreds of thousands, if not millions, of records over his career. However, having done the mainstream and major label route, SoundCloud has offered him a new avenue to reach fans that may have never been interested in the previous channels. For some this may not be the end goal, but it is an important area for any and all artists looking to maintain growth and SoundCloud enables this.”

The opportunity to come together in one place for Artist Forums allows us to share and hear how you all fit into the vision of SoundCloud. The artist community is an integral part of our vision and the future, despite the challenges we face to get to where we want to go.  

We hope to do more of these forums in the future in different locations. Have ideas about where we should hold the next Artist Forum and what it should cover? Let us know.