Category Archives: Friends & Partners

SoundCloud SoundCloud Premier helps you reach even more fans with new promotional opportunities

Since its inception, the SoundCloud Premier program has empowered creators to control their careers by offering a leading revenue sharing rate, and direct access to their audience to promote tracks and connect with fans around the globe in real-time.

Alongside the industry-leading tools that help creators connect directly with their fans, SoundCloud is adding new marketing and promotional opportunities to help SoundCloud Premier creators build their careers on and off the platform. New additions include:

Playlist promotion for new releases
Have a new track or album ready to drop? New tracks from Premier creators are now automatically eligible for promotional rotation in featured playlists including our “Fresh Pressed” new music feature on SoundCloud home.  

Media promotions produced by SoundCloud
New and trending Premier artists will be up for weekly and monthly spotlight promotions across SoundCloud social media channels, email newsletter placements, platform-wide audio and video promo spots, and out-of-home marketing opportunities created by SoundCloud.

Brand partnership opportunities
SoundCloud connects creators with some of the world’s top brands for partnership opportunities that give them more exposure, and more money in their pocket.

Live showcases
Premier creators are the go-to choice for SoundCloud live events like SXSW and pop-up performances, and we’ll be adding more opportunities to help creators hone their live show and grow their fanbase.

Help when you need it
Dedicated community support for SoundCloud Premier members, plus additional educational resources to get you set up on SoundCloud Premier and maximize your opportunity.

SoundCloud Premier members and alumni represent an incredible range of artists shaping music culture including Chance the Rapper, Kali Uchis, Lil Uzi Vert, $UICIDEBOY$, Alina Baraz, Towkio, Louis the Child, Lil Yachty, blackbear, MadeinTYO, Metro Boomin and many more. The combined accolades of SoundCloud Premier creators to date include 14 GRAMMY Awards nominations, 10 MTV Video Music Awards nominations, three BRIT Awards nominations, 41 albums hitting the Billboard 200, and 122 tracks charting in Billboard’s Hot 100.

Here’s what fellow creators are saying about SoundCloud Premier:

“SoundCloud has a very unique community and group of listeners, so it’s great to come to SoundCloud to connect directly with my fans and build my fanbase, but also make money.”
starRo, Grammy-nominated producer/multi-instrumentalist/DJ and SoundCloud Premier member

“With SoundCloud Premier, I really like how I have a point of contact at SoundCloud. It feels like I’m like collaborating with SoundCloud as an artist, not just putting content on another platform.”
Witt Lowry, Hip-hop artist and SoundCloud Premier member

“SoundCloud Premier has been great. Through the program, I was connected to a campaign with Under Armour that gave me more exposure, and some coin. SoundCloud is helping artists brand with big marketing campaigns and big companies, these types of opportunities to reach more people are honestly the best thing you can get from any music platform.”
Lorine Chia, R&B soul-singer and SoundCloud Premier member

“It feels like we have a connection to the company, the program [SoundCloud Premier] has been really amazing for all the things we’re trying to do. We’re self-managed and releasing music independently, so being able to work directly with people who care about music–our music–has been one of the biggest benefits of being apart of the Premier program.”
The Cathedrals, Indie duo and SoundCloud Premier members

SoundCloud Premier remains invite-only, and will be rapidly expanding to include many more creators in 2018. Join the waitlist by visiting SoundCloud Premier on your desktop browser

SoundCloud ICYMI: SoundCloud x BBC Music Introducing Hosts Amplify 2017

This weekend, SoundCloud was out in full force at the first annual BBC Music Introducing Hosts Amplify event at London’s ExCel center. The conference brought together the UK’s largest gathering of creators in the UK with more than 15,000 tickets sold, and gave up and coming singer/songwriters, bands, DJs, producers and industry experts the opportunity to come together to network, learn and talk more about how to get your music heard, how to grow your fanbase, play more gigs and find success.

SoundCloud kicked off the weekend with a panel event, “The Creator Class: Finding and growing your fanbase in the streaming age,” featuring top independent artists Jay Prince and Oshi, along with SoundCloud Artist Relations Director, Joe Armenia and artist managers Steven Braines and Alessandro Moro (aka Moz). Opening up with networking cocktails and a few words from SoundCloud’s new Chief Executive Officer Kerry Trainor, the panel discussion explored how artists today are building, growing and connecting with their fanbases and other artists in a time where we’re more connected than ever. The panel concluded with special performances from Jay Prince and Oshi.

Throughout the weekend, SoundCloud was on-site to meet creators on the platform, answer questions and help anyone who had questions or wanted to learn how to get started. If you missed it, you can check out photos from the event below.

Until next year!

 

Alex SoundCloud is here to stay.

Hey everyone,

There’s an insane amount of noise about SoundCloud in the world right now. And it’s just that, noise. The music you love on SoundCloud isn’t going away, the music you shared or uploaded isn’t going away, because SoundCloud is not going away. Not in 50 days, not in 80 days or anytime in the foreseeable future. Your music is safe.

Along with each of you, we’ve built this incredible creative community of artists, podcasters, DJs, producers and more who are the driving force in pushing culture forward in the world. That’s not going to change. Last week we had to make some tough decisions to let go of some of our staff, but we did this to ensure SoundCloud remains a strong, independent company.

Thank you for the outpouring of love and support. Some of you have asked how you can help–spread the word that we’re not going anywhere and keep doing what you’re doing–creating, listening, uploading, sharing, liking, and discovering what’s new, now and next in music. SoundCloud is here to stay.

Peace,
Alex