Category Archives: Friends & Partners

Ben Farewell to the Fringe!

As August draws to a close, so does the world’s largest arts festival: last weekend saw the end of the Edinburgh Festival Fringe for 2013. As performers washed off their makeup and packed up their amps, Brendan, the SoundCloud Community Evangelist, took some time to reflect on the amazing festival experience we had at the SoundCloud Shack (special thanks to our clever friends at How About Studio who designed and built it for us):

Good news: if you loved laughing at Fringe (or just following it here), there’s no need to feel downbeat. Forget waiting 11 months for your next dose of hilarity: you can explore comedy on SoundCloud for thousands and thousands of hours of brilliant standup and other audio to feel like you’re back at the festival. Poncho optional.

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Brendan New Group Connects SoundCloud Creators To Buzzfeed

BuzzFeed+SoundCloudLast month, we told you about how BuzzFeed soundtracks videos using compositions from SoundCloud creators. Today, we’re excited to let you know about the launch of a new group via BuzzFeed’s SoundCloud profile that will make it even easier for you and BuzzFeed to work together: creators can now submit instrumental songs directly to the group for consideration to soundtrack BuzzFeed videos. Compositions must be licensed with a Creative Commons Attribution license in order to be considered.

Click here to submit to the group.

We’ve heard from creators like Steven O’Brien and Rob Collins, but we were curious to hear more about the BuzzFeed side of the story, so we had a chat with BuzzFeed video producer Henry Goldman.

“We started using SoundCloud…when our Video Department started our new channels. It’s been over 6 months and in that time, we’ve probably used over 200 different tracks from the SoundCloud community” Henry says. “Generally, we start looking for a song right when we start editing a video. The point is to find something that feels right for the piece, be it live action, still-based, or mixed-media.”

Because the scope of topics that BuzzFeed covers is so wide, we asked Henry about what the video producers generally look for in a song. Henry thinks, ” ‘chill’ is probably our most used search term. We’ve used all kinds of instrumentals, from punk rock to surf to orchestral. It just depends on what will make the piece better. Sometimes you need to give the video energy, sometimes the beat just needs to lay back in the cut and not get in the way. We’d love to use more live-band instrumentals, with real instruments, especially stuff with an indie pop or live band electro feel. But it’s hard to find that stuff [with a] Creative Commons [license and] without lyrics.”

Henry says that BuzzFeed’s interaction with SoundCloud creators has been: “Super positive. If we notice there’s a producer we really like, we’ll reach out to say hello. The creators have been overwhelming responsive and happy for the promotion.”

We’re looking forwards to watching the relationship between the SoundCloud community and BuzzFeed grow further.

 

Ben No kidding, SoundCloud just got funnier

The jokes are on us: this is a big week for comedy on SoundCloud.

First, we’re pleased to announce that we’re launching a slate of five new comedy Pro Partners. Our new Pro Partners follow in the footsteps of The Nerdist and Kevin Smith’s SModCO, who’ve been with us since we launched Pro at South By Southwest.

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Who’s in the new crew? There’s Earwolf, a comedy network featuring top celebrity guests from the stand-up world and beyond. The Bugle, starring John Oliver and Andy Zaltzman, the transatlantic region’s leading bi-continental satirical double-act. The comedian-owned All Things Comedy Network. Laughspin, a weekly comedy news and feature wrap-up, straight out of New Jersey. And Splitsider, which gathers up some of the best comedy podcasts out there for your listening pleasure.

That’s just the beginning of the hilarity: we’re also excited to say that Comedy Central has now joined us as a new partner on SoundCloud. Hear what they’re serving up.

And if you prefer to tell your own jokes, we have good news for you, too. We’re all about making it possible for anyone to create and share audio, which is why we have one more collaboration to tell you about: we’re also partnering with the BBC for BBC Radio’s New Comedy Award, a nationwide search to find the best new stand-up talent in the UK. Upload your entry and make the world LOL.