Jane Creators talking shop: Daily Demos with Ghost Loft

Ghost Loft is a producer and singer-songwriter from Los Angeles, CA who has pursued a solo career and contributed to tracks of Wiz Khalifa and Justin Bieber. Lately, he’s been busy cranking out a demo a day, sharing his works in progress with followers on SoundCloud and flexing his creativity at the same time. We talked to him about the  inspiration behind creating with discipline and openness.

ghost-loft

Tell us about your daily demos project. What is it? Why did you decide to do it?

Daily Demos is an idea that started from a dinner conversation I had with my friend Rob. We discussed how sometimes we can be too precious with our work and ultimately place it on a pedestal. In doing so, we can become creatively stifled in the pursuit of “perfection”. The idea of Daily Demos was brought up as an exercise to counteract this. Daily Demos is where everyday I make a track from scratch and upload it to SoundCloud. Whether or not I’m satisfied with it, I’m forced to complete and release a song before the day’s end. Through this process I’ve learned to let go and I feel more liberated.

 

How has SoundCloud allowed you to be flexible with the kind of content you share?

SoundCloud is a great platform to share the Daily Demos. I’m able to upload and share songs quickly and I can gauge feedback from listeners instantly. I also love how accessible SoundCloud is. Anyone can listen to a track on their computer or phone without needing any type of membership.

 

You’ve shared over 40 demos on a daily basis. What has the feedback been so far?

I think the feedback has been pretty great. It’s always interesting to see which songs resonate more with people. For example, a track that I worked on for three hours might not connect with as many people as a track that took only one hour.

 

How does the discipline of working on a demo every day change the way you create and share?

Consistently working on tracks has been a fruitful experience so far. Somedays can be more challenging than others, but it always feels great after I complete a Daily Demo.  Working on the Daily Demos has allowed me to trust my instinct more. In the past I would spend hours searching for the perfect snare sample or synth sound. But I’ve come to realize that music isn’t about perfection. To me it’s all about expression. The Daily Demos have become therapeutic in allowing me to express how I feel that day.

 

Does the feedback you get on these demos influence your editing and creation process?

I wouldn’t say so. With the Daily Demos I try to experiment and get out of my comfort zone. I look at it as a daily exercise to encourage creativity and not have to meet anyone’s expectations.

 

What are your next goals and steps that we should look forward to in the coming months?

Along with the Daily Demos, I’ve been working on original music as well as a couple of remixes.  I plan to release new music in a few weeks. I also worked on some music for Justin Bieber’s Purpose tour, so you can hear that at his shows now.

 

Any tips for creators looking to grow and expand their sound?

To put in the work and enjoy the process.

Alex Introducing SoundCloud Go

It’s a big day for the SoundCloud community – for both creators and listeners, newbies and those of you who’ve been with us from the beginning.

We’re happy to announce that SoundCloud Go, our subscription service for listeners, is now available in the U.S.

SoundCloud Go is the same SoundCloud you’ve known for years taken to the next level: with an expanded catalog of tracks that are new to the platform, new features and new functionality.

With SoundCloud Go, you get:

• Even more tracks from emerging and established creators – including the massive hits, the latest tracks from the biggest names, the sounds of the underground, the most engaging podcasts and the best of what’s up-and-coming – all in one place

The ability to listen offline on your mobile device without a cell signal or internet connection

An uninterrupted, ad-free listening experience

 

Ready to get started? Sign up for a free 30-day trial of SoundCloud Go here or through the latest version of the app. After the first 30 days, it’s $9.99 per month (or $12.99 per month if purchased through our iOS app). You can cancel anytime.

 

Have questions? We’ve got a full breakdown of what this means for SoundCloud listeners and creators below. Or learn more here.

 

Listeners

For listeners, there are now two awesome ways to experience SoundCloud. SoundCloud will continue to be the place to listen to, discover and share new tracks from emerging and established artists for free. With SoundCloud Go, the experience has also been expanded to include access to even more tracks, offline and ad-free:

 

Meet the expanded catalog

Emerging artists, upstart indies and brand new artists – the same community that brought countless up-and-coming creators to the mainstream is still here. Now, on the heels of licensing agreements with UMG, Sony, Merlin, Warner and others, tons of additional tracks will also be available right alongside your favorite new artists and indies. With SoundCloud Go, the catalog now includes a slew of new tracks and albums from the biggest names in music.

 

Take SoundCloud offline

Want to take your tracks and playlists wherever you go? SoundCloud Go’s got you covered. You can now make your likes and any of your playlists available for offline listening.

 

Another offline option for serious listeners: SoundCloud Go enables you to make all of your current and future likes and playlists available for offline listening. Liked tracks and playlists will become available in real time. Any future tracks or playlists you like or create will automatically save as well.

 

 

Whether you’re down in the subway, 30-thousand feet overhead or completely off the grid, with SoundCloud Go, you’ll have access to all your favorites offline.

 

No more interruptions

Ads help us earn money for artists, but they can sometimes interrupt your listening experience. We know that some users may want to remove anything that disrupts the experience of listening, whether that’s an audio ad in-between tracks or a display ad. SoundCloud Go allows you to do just that: remove interruptive ads from your experience.

 

Creators

With the launch of SoundCloud Go, creators can now reach more listeners in more places, and do so in the most diverse content ecosystem in audio streaming. In other words? Your tracks are in good company. With our algorithm-fueled discovery features, your best work could be queued up after a chart-topping hit – and your next biggest fan could be one click away.

SoundCloud Go subscribers in the U.S. will also have the option to take your tracks offline – meaning they’ll have access to your tracks and their plays will boost your stats regardless of whether or not they have a cell signal.

And, never fear: the totally free SoundCloud you know and love will always be here. You’ll still be able to reach the platform’s 175 million unique monthly listeners, whether they’re SoundCloud Go subscribers or not.

We’re always working on new ways to open up the SoundCloud platform and monetization tools to more creators and audiences – and that hasn’t changed. Your tracks are yours. You’ll still have control over who has access to them and how. Learn more >

Finally, if you’re a U.S.-based SoundCloud creator with a Pro Unlimited account, you’ll have access to SoundCloud Go at a discounted rate of $4.99 per month for the first six months of subscription time. Get SoundCloud Go >

 

Got more questions? Head over to our dedicated SoundCloud Go help section here or ask questions directly in our forum. We’re here to answer any questions you have about SoundCloud Go.

And, as always, stay tuned to our Facebook, Twitter and Instagram channels for the latest from SoundCloud.

 

 

Alex Announcing our partnership with Sony Music

Today, we’re happy to announce more big news for the SoundCloud community: our deal with Sony Music Entertainment is now complete. With more than 110 million tracks on the platform, the addition of SME’s repertoire will make SoundCloud even more vast and diverse.

 

What does this mean for listeners?

If you’re a SoundCloud listener, this means you’ll get even more tracks to discover and enjoy. You’ll soon have access to music from SME’s exceptional roster of emerging artists and global superstars.

 

What does this mean for creators?

If you’re an artist signed to SME or its affiliated and distributed labels, including those distributed by The Orchard and RED Distribution, you’ll now have a way to make money off your tracks on SoundCloud. You’ll also get access to SoundCloud’s promotional tools, analysis and data in order to build deeper direct relationships with your fans.

If you’re not directly signed to Sony, there’s still good news. This deal further strengthens SoundCloud’s unique ecosystem as a place where all forms of music and audio creation can live.

 

 

Having deals in place with all three major music labels means we can continue to build a unique platform and empower our community of more than 18 million artists to share their work and connect directly with their fans. It also means listeners will have even more excellent music and audio to discover.  

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