SoundCloud “First On SoundCloud” campaign expands to Europe

Today, we’re excited to announce the European expansion of “First On SoundCloud,” our campaign to celebrate the inspiring stories and raw energy of creators who got their start on SoundCloud.

The expanded campaign spotlights emerging artists within the dance/electronic and hip hop communities and features Claptone, Jan Blomqvist, Jay Prince, Little Simz, Lotic and Peggy Gou throughout the SoundCloud app, social media, newsletters, paid media, and out of home advertising.

Creators everywhere can continue to upload original tracks to SoundCloud and tag it #SCFIRST for a chance to be promoted across SoundCloud playlists, social media, newsletters and blog, plus fast track consideration for monetization in SoundCloud Premier and partnership opportunities.

“First On SoundCloud” began in the US in March 2018 spotlighting 10 groundbreaking artists from across SoundCloud’s global community. From their first SoundCloud upload, to their first album, festival appearance or Grammy nomination, all of us at SoundCloud are excited to continue to support emerging artists on their creative journey! 

SoundCloud How to host your podcast with SoundCloud

Host your podcast on SoundCloud to reach your target audience, make new fans, interact with listeners, and keep the overheads low. A few simple steps can get you started and launch your podcast into the world.

Create a SoundCloud account for your podcast

If you haven’t yet created a SoundCloud account, go to SoundCloud:

  • Use an active email address to create an account.
  • Use the name of your podcast for your Display Name
  • Check your inbox for a confirmation email to activate your account

Complete your profile information

Go to your profile and click the Edit button:

  • Upload a profile image that is at least 1400 x 1400 pixels.
  • Add a description of your podcast to your profile’s bio. This is important because the description will be used as your RSS feed description.
  • In the Your Links section, add links to your podcast website and any podcast social media accounts.

To optimize your profile further, refer to the Set up your profile page.

Adjust the content settings

On the Settings page, click the Content tab:

  • Choose a category for your podcast.
  • Select the language of your podcast.
  • Check the “Contains explicit content” box if your podcast contains what might be explicit content.
  • Select the Upload default settings that you want. You can override these settings on the edit page of any track. If you intend to primarily upload podcasts, enable the RSS feed setting.

Adjust more content settings (optional)

  • Custom feed title: display a longer podcast title in your RSS feed. If you leave the custom feed title blank, your SoundCloud display name will be used.
  • Custom author name: add a byline to your podcast, such as “StartUp podcast by Gimlet Media” (if you are the StartUp podcast produced by Gimlet Media). Your SoundCloud display name will be used if you leave the author name blank.
  • If you are using a third-party stats-tracking service insert its URL in the Stats service prefix URL. If you are using Podtrac, enter http://www.podtrac.com/pts/redirect.mp3. If you are using Blubrry, copy and paste your custom redirect URL displayed in Powerpress under the Services and Stats section.
  • Email address displayed: some podcast apps require an email address to be displayed in your RSS feed. This is where you enter yours.
  • Add your first track to your RSS feed by uploading or editing an existing recording.
  • On the Permissions tab, check the box next to where it says Include in RSS feed.

Submit your SoundCloud podcast feed to other distribution platforms

You can reach new audiences for your podcast through distribution platforms like iTunes, Stitcher, and TuneIn through an RSS feed on SoundCloud.

Add your SoundCloud RSS feed to your social media networks:

  1. From the Content tab, copy your RSS feed URL.
  2. Submit your feed to Stitcher.
  3. Submit your feed to TuneIn.
  4. In iTunes, submit your podcast’s RSS feed URL to the iTunes store. If you don’t have iTunes installed, download and install it. Paste your RSS feed URL where it says Podcast Feed URL and follow the subsequent onscreen prompts.

Pro tip: to encourage listeners to follow your SoundCloud profile and leave comments on your podcast, you should promote your SoundCloud URL in the introduction or credits of your podcast. That way, fans who discover your content via iTunes or other distribution platforms will know you’re on SoundCloud.

SoundCloud Learn about your audience with Stats

Once you have uploaded some tracks you can use SoundCloud Stats to understand who your audience is, where they are located, how they listen, and what tracks they like.

You can download the Pulse app to your mobile device to monitor your numbers or alternatively access Stats through the SoundCloud website. You can also upgrade your account to get deeper stats if you plan on getting really serious about your numbers and data.

Stats helps you measure the success of your tracks. You can review your play counts, likes, comments, reposts and downloads, discover which of your tracks are performing best and what countries and cities they’re most popular in. This can help with promo campaigns and give you insight on planning tours, if that’s on your to-do list.

How to take a deep dive on your SoundCloud stats

When viewing Stats for your account, you’ll see a bar chart showing activity over a specific period of time. The chart highlights your five most-popular tracks for the selected period of time.

Hovering over the bar chart provides more detailed information and gives you totals for each day. You can filter your view so that only stats for a specific track are displayed: click on a track title and you’ll see a line graph plotting activity over time.

Use the calendar feature at the top right hand of the page to review your account and see activity over a designated time period. You can customize a time period to coincide with your release or a campaign cycle to see how a track or artist has performed on SoundCloud.Click on a track and select the Overall option for a detailed look at a track’s stats over its lifetime. Analyzing a track – especially around key moments in a campaign – is a great way to help you make informed decisions for future campaigns.