SoundCloud Meet six Grammy nominees who were first on SoundCloud

H.E.R., one of this year’s Grammy nominees who got her start on SoundCloud.

When you upload a track on SoundCloud, there’s no telling where it can take you. And for Anderson .Paak, Ella Mai, GoldLink, H.E.R., Post Malone and Sofi Tukker, it might just be the Grammys stage on Sunday night. While their respective routes to the top (read more on those below) are unique, they do share two things in common: their musical journeys started on SoundCloud – and now they’re all contenders for the most coveted honor in music.

As the only place you can share your music with the world, connect with fans, collaborate with other artists and make money from your craft, it’s not surprising that many Grammy nominees over the years first launched on SoundCloud. And although we can’t give you a surefire recipe for taking home a gilded gramophone, our creator subscription SoundCloud Pro gives you everything you need to make a career in music. With more upload time, advanced stats, and access to our direct monetization program SoundCloud Premier – you’ll be even closer to creating that next breakout hit.

Want even more inspiration to turn your beats into award-winning streams? Listen to our “SoundCloud at the 2019 Grammys” playlist to get acquainted with these Grammy contenders, and hear for yourself: what’s next in music is first on SoundCloud.

Anderson .Paak tested the waters.

Before uploading under his own name, Anderson .Paak released several projects on the platform under the pseudonym Breezy Lovejoy.

First upload on SoundCloud: “Venice” in 2014

Ella Mai found her agent.

Ella’s current agent discovered her on SoundCloud and became hooked after hearing “She Don’t,” from the DJ Mustard-produced “Troubled” EP.

First upload on SoundCloud: Troubled,” her first solo EP in 2015

GoldLink did his research.

GoldLink listened to progressive producers like Kaytranada, LAKIM and Ta-ku, wrote to their beats, shared freestyles for free and networked with fellow creators – helping him get requests for live shows before even having music available to purchase.

First upload on SoundCloud: Electric Relaxation,” a Ta-ku beat he rapped over, in 2013

H.E.R. created a persona.

H.E.R., an acronym for Having Everything Revealed, counts Alicia Keys as a mentor and was signed to RCA at the tender age of 14. The mysterious singer kept her image hidden until fans connected her cover of Drake’s “Jungle,” to her original SoundCloud profile under her name, Gabi Wilson.

First upload on SoundCloud: A cover of Drake’s “Jungle” in 2015

Post Malone racked up the plays.

In under the first six months of sharing, “White Iverson” amassed over 6 million plays on the platform, getting the attention of record labels and propelling his career.

First upload on SoundCloud: “White Iverson” in 2015

Sofi Tukker scored an ad deal.

Shortly after sharing “Drinkee,” a music supervisor for a brand discovered their track on SoundCloud and ended up using it for an advertisement, placing the duo into the spotlight.

First Upload on SoundCloud: “Drinkee” in 2015

SoundCloud Introducing the ability to control and download your high quality audio – only with Go+

Starting today we’re introducing new high quality audio features to your Go+ subscription so you can experience tracks in high quality as they were meant to be heard – on the go and without compromising your data plan.

With high quality audio downloads you’ll be able to connect closer to a creator’s sound and vision, wherever you are. Stream high quality tracks when you’re in a service-free zone or have no access to WiFi by going to Settings > Downloads and selecting Download high quality audio. In an instant, you’ll be able to download content encoded in 256kbps AAC and on your way to experiencing the best possible sound anywhere, anytime.

We’re also adding the ability for you to set your listening on cruise control. In your Settings, you’ll find the option for Automatic under Streaming quality. Once you manually opt-in, we automatically adjust the audio quality based on your connection. So if you’re on WiFi, you’ll hear tracks that are high quality. And if you’re using your cellular connection, we’ll save you the trouble – and data – and switch you back to Standard streaming.

A few months ago we introduced high quality audio streaming to Go+ subscribers – and with the ability to download and auto-switch your streaming quality, you’re now able to listen on a higher level, with even more control. In addition to unlimited downloads, when you upgrade to Go+ you can get ad-free listening to music you can’t find anywhere else, like remixes, DJ sets and exclusive tracks, making it easier than ever to discover and stream what’s next in music. 

Marketing SoundCloud x Noisey Video Singles finale event

The midyear deluge of music known as “festival season” might be a distant memory, but last Wednesday SoundCloud x Noisey proved that fans could still experience summer-stage-level heat at a bar in Brooklyn while the outside temps dipped to 30-something degrees.

The SoundCloud x Noisey Singles event was the culmination of the program by the same name that kicked off in June and surfaced a new voice every month during the back half of 2018. As part of the SoundCloud x Noisey Singles series, six select SoundCloud Premier creators were given featured placement on SoundCloud’s playlists and social channels, editorial ops with Noisey, production support for a full-length video, and additional exposure – e.g., showcases like these.

The finale held at multidisciplinary space Kinfolk 94 in Williamsburg featured a rising-star-studded lineup. Jersey-based Jay Hype opened the night with her R&B midtempo lament, “Days,” Chicago’s Melo Makes Music brought everyone down a slinky, synth-flanked memory lane with “Remember,” and Portland, Oregon’s Cassow left a mark with his indelible-ink chorus and performance of “HEART TATTOOED.” DJ Mike Nasty kept the vibes high and soundwaves ablaze between sets, while hundreds of people basked in a SoundCloud-orange glow, danced in front of white-washed exposed brick, and lounged in a plush pillow-filled pit.

As fans mingled, and artists jingled, it was clear that what’s next in music is first on SoundCloud – and December in New York might be the most festive season of all.

Interested in future events and other SoundCloud programming? Opt in to receive emails from SoundCloud. Find out how HERE.