When you upload a track on SoundCloud, there’s no telling where it can take you. And for Anderson .Paak, Ella Mai, GoldLink, H.E.R., Post Malone and Sofi Tukker, it might just be the Grammys stage on Sunday night. While their respective routes to the top (read more on those below) are unique, they do share two things in common: their musical journeys started on SoundCloud – and now they’re all contenders for the most coveted honor in music.
As the only place you can share your music with the world, connect with fans, collaborate with other artists and make money from your craft, it’s not surprising that many Grammy nominees over the years first launched on SoundCloud. And although we can’t give you a surefire recipe for taking home a gilded gramophone, our creator subscription SoundCloud Pro gives you everything you need to make a career in music. With more upload time, advanced stats, and access to our direct monetization program SoundCloud Premier – you’ll be even closer to creating that next breakout hit.
Want even more inspiration to turn your beats into award-winning streams? Listen to our “SoundCloud at the 2019 Grammys” playlist to get acquainted with these Grammy contenders, and hear for yourself: what’s next in music is first on SoundCloud.
Anderson .Paak tested the waters.
Before uploading under his own name, Anderson .Paak released several projects on the platform under the pseudonym Breezy Lovejoy.
First upload on SoundCloud: “Venice” in 2014
Ella Mai found her agent.
Ella’s current agent discovered her on SoundCloud and became hooked after hearing “She Don’t,” from the DJ Mustard-produced “Troubled” EP.
First upload on SoundCloud: “Troubled,” her first solo EP in 2015
GoldLink did his research.
GoldLink listened to progressive producers like Kaytranada, LAKIM and Ta-ku, wrote to their beats, shared freestyles for free and networked with fellow creators – helping him get requests for live shows before even having music available to purchase.
First upload on SoundCloud: “Electric Relaxation,” a Ta-ku beat he rapped over, in 2013
H.E.R. created a persona.
H.E.R., an acronym for Having Everything Revealed, counts Alicia Keys as a mentor and was signed to RCA at the tender age of 14. The mysterious singer kept her image hidden until fans connected her cover of Drake’s “Jungle,” to her original SoundCloud profile under her name, Gabi Wilson.
First upload on SoundCloud: A cover of Drake’s “Jungle” in 2015
Post Malone racked up the plays.
In under the first six months of sharing, “White Iverson” amassed over 6 million plays on the platform, getting the attention of record labels and propelling his career.
First upload on SoundCloud: “White Iverson” in 2015
Sofi Tukker scored an ad deal.
Shortly after sharing “Drinkee,” a music supervisor for a brand discovered their track on SoundCloud and ended up using it for an advertisement, placing the duo into the spotlight.
First Upload on SoundCloud: “Drinkee” in 2015