Tag Archives: artist

SoundCloud Creator News + Tune-in today for SoundCloud’s Artist Forum 2016

At SoundCloud, creators have always been at the core of everything we do. We believe we’re only as vibrant as the people on our platform who create and drive the uniqueness of the SoundCloud community. We’re always working to provide the best platform for people to share their creativity, the most useful tools to build their audiences and get their music or audio discovered, and for a growing number of people, the opportunity to make money from the work they share on the platform.

To coincide with SoundCloud’s Artist Forum 2016 announced earlier this week, we’re sharing a handful of creator-focused updates before we kick off the event later today. No matter where you are in the world, you can join us for SoundCloud’s Artist Forum 2016 by clicking here to join our livestream.

Now on to the news…

We’re Sharing More Revenue With More People

Today marks another milestone for our revenue sharing program. Over the past several months, our team has streamlined and further automated the steps and processes to setup creators in our revenue sharing program – enabling us to invite more people, faster. This means a significant and ongoing increase in the number of independent artists invited to make money from the work they share on SoundCloud.

The SoundCloud Go and advertising launches across a number of countries are powering increases in revenues, which in turn allows us to invite more independent creators to the Premier partner program to share revenue. While the Premier program will continue to be invite only for now, our goal to eventually open the program up to everyone who shares their work on SoundCloud hasn’t changed. If you’re interested in becoming a part of the SoundCloud Premier program, click here to let us know.

We’ve rolled out the new processes to a group of creators today. Over the coming months, we look forward to a more widespread rollout where we’ll invite more and more independent creators from around the world to join.

New for SoundCloud Pulse: Edit track information & settings

SoundCloud Pulse Track Edit

Last year we launched SoundCloud Pulse, our creator-focused app that helps you keep track of your interactions and stats via your mobile device. Since its launch, we’ve rolled out several updates and continued to improve its feature set. And today, we’re adding a highly requested new feature – the ability to edit track titles, genres, tags and descriptions, and to choose whether a track is public, private or downloadable – all within the SoundCloud Pulse app.

You can access the edit feature by going to one of your tracks in SoundCloud Pulse and tapping the […] icon.

If you haven’t tried SoundCloud Pulse yet, download it for iPhone or Android today and start managing your SoundCloud stats and interactions on the go.

A New and Improved Creator Guide

Looking for best practices and tips on how you can optimize your presence on SoundCloud? Our recently updated Creator Guide is now available. You can check it out here.

The SoundCloud Creator Guide is our comprehensive handbook for getting the most out of your SoundCloud presence. It’s an especially great tool if you’re new to SoundCloud, but there’s also relevant information for anyone who wants to learn how to optimize tracks or profiles, or get the most out of our listener discovery features and algorithms.

Thank you and tune-in today

We’d like to say thank you to the tens of millions of creators who have uploaded more than 135 million tracks to SoundCloud for sharing your creativity with the world via our platform. Our connected community of creators, listeners, and curators, fueled by a genuine passion for music and all forms of creative audio content, is what makes SoundCloud an inherently unique people-powered music streaming service. We look forward to continuing to build a platform where your creativity can thrive, and a place for voracious lovers of music and creative audio content to discover the work you share on the platform.

And one final note, don’t forget to tune-in to the livestream of SoundCloud’s 2016 Artist Forum today beginning at 12:45pm ET. Click here for more information or you can check out the agenda below.

Agenda:

12:30 – 1:00 PM ET

Welcome

Alex Ljung, Co-Founder and CEO of SoundCloud

 

1:00 – 1:45 PM ET

Panel: Building and Empowering Modern Day Music Creativity

Moderated by podcaster Combat Jack, hear from people across the creative spectrum on how they are using technology and SoundCloud to power creativity today. Panelists include artist Toni Romiti, producer !llmind, Burger Records founder Sean Bohrman and Senior Product Manager, Creators, Jami Welch.

 

1:45 – 3:15 PM ET

SoundCloud on the scene with livestream hosts Assante and Dustin

Catch up with creators on SoundCloud including Salva, Toni Romiti, and Sean Bohrman, get a look at the new SoundCloud Pulse update and more.

 

3:15 – 4:00 PM ET

Panel: From Creator to Purveyor: The Creative Journey with Sam Valenti,

Founder Ghostly International

An avid SoundCloud user for years, hear Valenti’s journey from local Detroit DJ to a unique force in American independent music.

SoundCloud The Next Evolution of Stations

Earlier this year, we launched the ability to start a Station – a radio like stream of similar content – from any track on SoundCloud. Simply tap the three dot overflow menu button on any track in our app to access the Stations feature. We’ve built Stations to be straight-forward and simple to use. It’s one of the easiest ways to discover new music and audio relevant to your tastes on SoundCloud.

Today, we’re launching the next step in the evolution of the Stations feature. You can now start Stations from the profile pages of all artists on SoundCloud in our app. Tap “Start Station” on any artist profile for a lean back, seamless listening experience full of tracks similar to the artist you started the station from.

artist_stations_iOSJust like Stations you’ve started from tracks, Stations started from an artist profile will be saved to your Collection so that you can easily revisit them later. The tracks in a Station are refreshed every time you start one again and you can also skip as often as you’d like while listening.

How does it work?
The algorithm behind Stations serves content in a different way than the Suggested Tracks feature we recently launched. Stations serve a longer queue of songs that are a mixture of similar, new, and popular tracks related to the track or artist you started the Station from, for an experience closer to listening to the radio.

If you have a SoundCloud Go subscription, tracks from the entire 125 million strong catalog will show up in Stations and Suggested Tracks. If you use SoundCloud for free, you’ll still be able to listen to tens of millions of tracks with both features.

The potential for discovery on SoundCloud is virtually limitless. Stations and Suggested Tracks are part of a larger effort we’re undertaking to make it easier for you to find new artists to love and revisit the artists you already do.

Suggested Stations (1)

Tapping into Stations
Like the Suggested Tracks feature, we’ve also added Suggested Stations in the app Search tab. Your experience may be slightly different depending on how long you’ve been a SoundCloud user.

  • Existing listeners: Your Suggested Stations include Stations personalized for you based on the artists you’ve liked and listened to the most.
  • New listeners: If you’ve never played a track before, the algorithm needs some info to get started. We’ll give you a list of the top Stations based on artists on SoundCloud to get started.

Start using Stations now on iOS and Android.

Jane Meet On SoundCloud Premier Partner Hefna Gwap

On SoundCloud Premier Partner Hefna Gwap is a rapper originally from East Palo Alto in the Bay Area. He’s a multi-talented rapper who dabbled in film and co-founded a creative collective called Elegant Caviar while in NYC, where he met his main producer, Lord Plawz. This up-and-coming rapper is now based in Atlanta, pushing his music and the Elegant Caviar sound which he describes as “avant-garde hip-hop.”

He is launching a new content series called WestBlockWednesdays on SoundCloudEvery Wednesday at 12:53pm, Hefna Gwap will post a new track to SoundCloud. A special smokers edition song for 4/20 will kick off the WestBlockWednesdays series, starting next week on April 22.

Hefna Gwap - SoundCloud Blog Photo

Please introduce yourself to the SoundCloud community.

I’m Christopher Sigur Jr. PKA Hefna Gwap. I was born and raised in East Palo Alto, California in the Silicon Valley and I was interested in expressing my story through music at an early age. When my grandmother saw my passion growing, she bought me a karaoke machine and I used to record my earliest raps on Cash Money tape cassettes. Fast forward, my dad Big Chris bought me my first Pro-Tools (telling me he needed to recoup this expense of course haha). While I was teaching myself how to record my own music, I also started a record label with some high school classmates that was meant to keep teenagers off the streets after school and we won a $2,500 grant from BUILD Youth Entrepreneurship program at Stanford University’s Graduate School of Business.

But I realized in order to really share my voice with the world, I would need to present who I am visually too. I attended film school in Berkeley and shot a video with my classmates for a song called “Bobo” back in 2012 that I put up on YoutTbe and this video made it to the eyes of producer Lord Plawz–all the way over on the East Coast in Brooklyn, NYC. After Lord Plawz saw my video we began talking of a collaborative relationship that blossomed into me making the move to NYC and founding a creative collective with Plawz called Elegant Caviar. We built up our name in NYC and through our journey ended up working in Atlanta, Georgia. Elegant Caviar is 2053 music. It’s avant-garde hip-hop that owes much to many regions and cultures. We were inspired by groups that created a cult of personality around them like Wu-Tang Clan, Outkast, and No Limit among others. Elegant Caviar is all about tying a look to the music, and I take how our videos, design and merchandise are communicated very seriously. 

How do you use SoundCloud?

I think SoundCloud is a wonderful tool for building community and dialogue among my fans and potential fans. When I release music on SoundCloud, it’s amazing to see what songs get the best crowd response (i.e. comments and reposts) and of course the analytics tools are invaluable. Having instant access to graphics that show which songs are being played the most and where these streams are coming from is a dream come true.

Describe your creative process. What is your set up like?

My current set up is in the Purple Cabinet at Twelve Studios in Atlanta, Georgia. It’s a far cry from the humble beginnings in the kitchens and closets of California and New York. Of course the microphone and the Pro-Tools and my ever present iPad are what I’m on the most. I love working out of here. The vibe is very familial and there’s no telling who might walk through the door any given night of the week. Working at Twelve has already given rise to a lot of awesome collaborations and opportunities.

How have you reached certain goals or steps in your career?

When I moved to NYC, Lord Plawz was an intern at Jonny Shipes’ The Smokers Club. Plawz brought me to The Smokers Club office and I began interning for Creative Control which was a video production company working at the building. I was using my video editing skills I had learned in film school, while Lord Plawz was helping with Shipes’ operations for the record label. When Shipes’ heard our music, I began getting placements on Smokers Club’s SoundCloud and on Smokers Club music releases. We toured with The Smokers Club in 2013 and also attended the 2013 A3C in Atlanta.

At 2014’s SXSW in Austin, I got to perform on SoundCloud’s showcase and that was real honor, when I truly knew SoundCloud cared for their artists. We tirelessly recorded and filmed our own videos from 2012 on and through hard work and dedication, Elegant Caviar received the attention of many top music publications, blogs, clothing brands, and of course talented fellow musicians from NYC to ATL and to many other states and abroad.

When it comes to approaching editorial outlets and music professionals, my answer is simple and I promise you’ve heard it before because it’s the truth: stay humble! Also, I think it’s important to of course to make quality music, but also get those visuals going. And definitely get outside and show your face there’s no telling who you might bump into out there in the world.

What does it feel like to become a Premier Partner? Where do you want to take your career next?

I’m excited and I can’t wait to see the opportunities working with SoundCloud holds for me in the future. It’s a privilege to be included in the Premier Partner program and I hope to be included in SoundCloud’s plans for 2015 and beyond, especially performing on all SoundCloud stages/events!

Who or what is inspiring you creatively? Are there people that you’d like to collaborate or work with?

To be honest I’m inspired a lot by Jim Rohn audiobooks. Any time I listen to Jim Rohn and I think about where I wanted to go, where I have been, and most of all where I’m from, I get inspired to make new music. As far as dream collaborations, I would definitely say Kanye West, The Isley Brothers, George Clinton, Dr. Dre, Snoop Dogg, and Ice Cube. But you know for me, music and film go hand in hand so I’d have to say Terrence Howard too. I’d love to work with Snoop and Ice Cube on a movie as well. That would be dope.

Anything else?

I just want to thank the Lord first. My family, my children, my fans of course. And my management! I do this for all of you.

Hear Hefna Gwap’s new track “Pill Machine” which released today.

For more information on our creator partner program On SoundCloud, head over to on.soundcloud.com. To read more interviews from On SoundCloud Premier Partners, click here.