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SoundCloud Learn about your audience with Stats

Once you have uploaded some tracks you can use SoundCloud Stats to understand who your audience is, where they are located, how they listen, and what tracks they like.

You can download the Pulse app to your mobile device to monitor your numbers or alternatively access Stats through the SoundCloud website. You can also upgrade your account to get deeper stats if you plan on getting really serious about your numbers and data.

Stats helps you measure the success of your tracks. You can review your play counts, likes, comments, reposts and downloads, discover which of your tracks are performing best and what countries and cities they’re most popular in. This can help with promo campaigns and give you insight on planning tours, if that’s on your to-do list.

How to take a deep dive on your SoundCloud stats

When viewing Stats for your account, you’ll see a bar chart showing activity over a specific period of time. The chart highlights your five most-popular tracks for the selected period of time.

Hovering over the bar chart provides more detailed information and gives you totals for each day. You can filter your view so that only stats for a specific track are displayed: click on a track title and you’ll see a line graph plotting activity over time.

Use the calendar feature at the top right hand of the page to review your account and see activity over a designated time period. You can customize a time period to coincide with your release or a campaign cycle to see how a track or artist has performed on SoundCloud.Click on a track and select the Overall option for a detailed look at a track’s stats over its lifetime. Analyzing a track – especially around key moments in a campaign – is a great way to help you make informed decisions for future campaigns.

SoundCloud How to optimize your SoundCloud tracks

If you want your tracks to be heard by the widest possible audience it’s important to make them easy to find on SoundCloud as well as the wider web. Read on for pro tips on how to get your tracks in front of the right people.  

Keep your track, album, and playlist titles clean

We’re not talking about censorship here. We’re talking about all those time you were told as a kid to tidy your room. The same principle applies. A tidy track title helps fans know exactly what they’re listening to.

Avoid duplicating information that’s displayed elsewhere. There’s no need to add track numbers to your title when uploading an album.

Bad title: AllxxThexStars051418vfinal

Good tile: All The Stars

When uploading to an editorial or label account, title your tracks as “Artist Name – Track Title” to ensure the artist is identified and a track isn’t attributed just to the SoundCloud account.

If you’re a podcaster or a journalist who is sharing audio on SoundCloud include important information such as the names of guests and discussion topics in the title. This helps with searches and discoverability.

Make the most of images and descriptions

Your music shouldn’t just sound good, it should also look good. Upload artwork for your tracks and albums. The higher resolution – the better. You can zoom and reposition your artwork or images during the upload process to get the perfect fit.

The descriptions of your tracks and albums are the perfect place to share extra information: include a track’s backstory, add credits, lyrics, gear lists, or guest lists. To give a shout out to collaborators and feature artists, add links to their SoundCloud profiles.

The bottom line: be consistent with your information and your writing style whatever way you choose to present your tracks. It will look more professional.  

SoundCloud genre and mood tags are important

SoundCloud uses an algorithm to recommend tracks to users so it’s important to tag your tracks with accurate genre information.

In addition to selecting a main genre, tag your tracks with a few relevant sub-genres and any moods that you think describe the track. It’s better to add a handful of relevant tags rather than go crazy and add as many as you can.

If you’re an audio creator, make sure that your first tag corresponds to one of the main audio categories in Charts. Next, work your way from general terms such as “podcast” to more specific ones such as “NPR” (if, for example, NPR is your thing). It also helps to include the names of guests or geographical places that are discussed.

Build your own SoundCloud discography

Playlists marked as an album, EP, single, or compilation will be displayed in the albums section of your profile. They will be listed in order of release date to make it easier for your fans to find what they’re looking for and save it to their own collection.

If you want to dig into your own archive and upload some old tracks they will be displayed in your discography without taking attention away from your most-recent tracks.

How to edit multiple tracks at once

We have good news if you think updating tracks one at a time seems like a drag (Narrator: It is). You can make changes – update settings, tags, and artwork – to multiple tracks at once and also create a new playlist from a selection of uploads. To update multiple tracks go to soundcloud.com/you/tracks. Select the tracks you want to change and then click Edit or Add to playlist to make your changes.

SoundCloud How can I get more followers on SoundCloud?

Use your bio to get the attention of SoundCloud users

Consider your bio as your five-second chance to convince SoundCloud users why they should care about your tracks and listen to them. Tell them something about you in two (or three) short sentences. Seriously. That’s all the space and time you have got. Don’t mess around here.

It’s good to share: add links to your SoundCloud profile

It’s OK – we know you’re not cheating on SoundCloud if you use other social media accounts. The idea is to get your tracks to as many people as possible and for as many people as possible to know about what you have created.

Click on Links to add websites and social media accounts associated with your tracks. This can be your band or podcast homepage or maybe a venue or festival you’re performing at. Don’t be shy. This is a chance for fans to find you and stay up-to-date on what you are doing. Bonus: If you add a link to a Songkick or Bandpage URL to your profile we will automatically display your upcoming shows on your SoundCloud profile.

How to showcase your best work on SoundCloud

If you’re a Pro or Pro Unlimited user, use the Spotlight function to list up to five tracks or playlists at the top of your profile. Tracks listed on Spotlight will be highlighted on your profile. Other tracks will be displayed – with most recent at the top – underneath spotlighted tracks.

This article is part of an on-going series featuring tips and advice aimed at helping you promote yourself as an artist, build a loyal audience, and make the most of your presence on SoundCloud.