Host your podcast on SoundCloud to reach your target audience, make new fans, interact with listeners, and keep the overheads low. A few simple steps can get you started and launch your podcast into the world.
Create a SoundCloud account for your podcast
If you haven’t yet created a SoundCloud account, go to SoundCloud:
- Use an active email address to create an account.
- Use the name of your podcast for your Display Name
- Check your inbox for a confirmation email to activate your account
Complete your profile information
Go to your profile and click the Edit button:
- Upload a profile image that is at least 1400 x 1400 pixels.
- Add a description of your podcast to your profile’s bio. This is important because the description will be used as your RSS feed description.
- In the Your Links section, add links to your podcast website and any podcast social media accounts.
To optimize your profile further, refer to the Set up your profile page.
Adjust the content settings
On the Settings page, click the Content tab:
- Choose a category for your podcast.
- Select the language of your podcast.
- Check the “Contains explicit content” box if your podcast contains what might be explicit content.
- Select the Upload default settings that you want. You can override these settings on the edit page of any track. If you intend to primarily upload podcasts, enable the RSS feed setting.
Adjust more content settings (optional)
- Custom feed title: display a longer podcast title in your RSS feed. If you leave the custom feed title blank, your SoundCloud display name will be used.
- Custom author name: add a byline to your podcast, such as “StartUp podcast by Gimlet Media” (if you are the StartUp podcast produced by Gimlet Media). Your SoundCloud display name will be used if you leave the author name blank.
- If you are using a third-party stats-tracking service insert its URL in the Stats service prefix URL. If you are using Podtrac, enter http://www.podtrac.com/pts/redirect.mp3. If you are using Blubrry, copy and paste your custom redirect URL displayed in Powerpress under the Services and Stats section.
- Email address displayed: some podcast apps require an email address to be displayed in your RSS feed. This is where you enter yours.
- Add your first track to your RSS feed by uploading or editing an existing recording.
- On the Permissions tab, check the box next to where it says Include in RSS feed.
Submit your SoundCloud podcast feed to other distribution platforms
You can reach new audiences for your podcast through distribution platforms like iTunes, Stitcher, and TuneIn through an RSS feed on SoundCloud.
Add your SoundCloud RSS feed to your social media networks:
- From the Content tab, copy your RSS feed URL.
- Submit your feed to Stitcher.
- Submit your feed to TuneIn.
- In iTunes, submit your podcast’s RSS feed URL to the iTunes store. If you don’t have iTunes installed, download and install it. Paste your RSS feed URL where it says Podcast Feed URL and follow the subsequent onscreen prompts.
Pro tip: to encourage listeners to follow your SoundCloud profile and leave comments on your podcast, you should promote your SoundCloud URL in the introduction or credits of your podcast. That way, fans who discover your content via iTunes or other distribution platforms will know you’re on SoundCloud.
Once you have uploaded some tracks you can use SoundCloud Stats to understand who your audience is, where they are located, how they listen, and what tracks they like.
You can download the Pulse app to your mobile device to monitor your numbers or alternatively access Stats through the SoundCloud website. You can also upgrade your account to get deeper stats if you plan on getting really serious about your numbers and data.
Stats helps you measure the success of your tracks. You can review your play counts, likes, comments, reposts and downloads, discover which of your tracks are performing best and what countries and cities they’re most popular in. This can help with promo campaigns and give you insight on planning tours, if that’s on your to-do list.
How to take a deep dive on your SoundCloud stats
When viewing Stats for your account, you’ll see a bar chart showing activity over a specific period of time. The chart highlights your five most-popular tracks for the selected period of time.
Hovering over the bar chart provides more detailed information and gives you totals for each day. You can filter your view so that only stats for a specific track are displayed: click on a track title and you’ll see a line graph plotting activity over time.
Use the calendar feature at the top right hand of the page to review your account and see activity over a designated time period. You can customize a time period to coincide with your release or a campaign cycle to see how a track or artist has performed on SoundCloud.Click on a track and select the Overall option for a detailed look at a track’s stats over its lifetime. Analyzing a track – especially around key moments in a campaign – is a great way to help you make informed decisions for future campaigns.
Not gonna lie. SoundCloud can get mighty crowded. How can you make your humble tracks stand out and get the attention they deserve? It just so happens we have some excellent suggestions.
Make sure your profile is up to date
- Keep your profile pic current – unless your seventh grade school photo is the kind of look you’re going for.
- Use your top banner image as a shout out for whatever you’re currently promoting – a new album, tour dates, new track, etc.
- List your social media accounts and contact information in your profile description.
- Link your tour dates to Songkick and Bandpage.
- Highlight your top tracks using our Spotlight feature (you will need a Pro & Pro Unlimited account for this).
Drill down into SoundCloud stats and learn about top-listening countries, cities, what websites are playing your tracks, and where your listeners are located.
- Study your stats to help with radio, brand, touring and advertising opportunities AKA know where you should go.
- “Top country” data can be used to help pitch a new artist to a bigger name act on tour.
- “Top city” data can be used as leverage for radio stations to play a new developing artist.
- “Top listeners” can be your digital street team and used to help promote contests and network with fans.
- “Top Websites” can be used to evaluate online reach as well as advertising plans.
Engage with people you collaborate with as well as other users
- Follow the artists that you have worked with on a track. They are now your family. Get to know them.
- Repost or Like tracks by other artists that you’re featured on. The feeling could get mutual.
- Create playlists to help fans learn about your catalog and hook them into other artists you like.
Some SoundCloud Marketing Basics
Use these ideas to kickstart your own marketing campaign and get your SoundCloud tracks in front of the widest audience possible.
Record an audio announcement about a tour or new music and upload it to your SoundCloud account. Make sure to encourage fans to follow your profile for updates.
SoundCloud’s stats mean that you have information on which of your fans stream your tracks the most. Run a contest where the person who streams a new track on SoundCloud the most in a week wins a prize. Make sure the prize is legitimate and it can actually get to the winner.
Upload a sample of a track and later replace the audio with the full version. Fan engagement on the original upload will stick since only the audio is being replaced.
Twitter Q&A/Ask Me Anything
Engage with fans on social media and get them to ask questions. Provide the answers on SoundCloud as an audio recording.
Direct message fans or record private audio tracks to send to them
Use the SoundCloud direct message feature to directly communicate with fans. You can also use real time comments on tracks as a way to be engage with fans individually.