Welcome to a new blog series – Meet On SoundCloud Premier Partners – where we’ll be interviewing the first SoundCloud creators invited to be a part of the Premier level of On SoundCloud, our creator partner program. Premier partners can choose to monetize their tracks in the U.S. and share revenue generated on SoundCloud. We’ve been expanding the number of artists in the Premier Partner level since we launched On SoundCloud in August.
Our first interview is with California-based Scott Woodruff, a multi-instrumentalist and producer who performs as Stick Figure.
Introduce yourself to the SoundCloud community:
I make dub reggae music, but more than a genre, I make music that makes you feel good. It’s about capturing everything that is beautiful in this world, a special feeling or mood that elevates the mundane into the majestic, and putting that in the form of a song. I try to make music that is both relatable and accessible, that can remind you of a feeling or an experience or even a color, or another song and how that song made you feel at that time in your life. Hopefully that brings a smile to your face or bounce to your step throughout the day.
How do you use SoundCloud?
First and foremost, I use SoundCloud to listen to my favorite bands. It’s also my discovery tool. I have come across artists on SoundCloud and gone on to collaborate with them in the creation of new music. Its also the ideal platform for my music to be accessible to the world, from format to functionality, it just works.
Describe your creative process:
It all starts with a feeling I draw from my experiences out on the road and in this world. I try to capture that feeling back in my studio at home. I have every instrument in my studio and they all play their role in the finished product. I’ll jump from the keyboard over to the bass and back to the drums until everything is perfect. I feel most in my element when turning these feelings that everyone has into music everyone can experience.
How have you reached certain goals or steps in your career?
Staying consistent with output has been the biggest factor in my growth. The new music allows for fans to be built organically, without any gimmicks. Motivation and passion are also essential. You have to be all in with every part of your being or it is impossible to make a career in music. As you grow your career, the right people will come along to assist the growth and you just have to trust your gut on who to work with as opposed to the glitz or promises. When reaching out, I find it’s best to keep it short and sweet and let the quality of your product speak for itself.
Where do you want to take your career next?
I have been using SoundCloud since day one, so it is a huge honor to be a Premier Partner. I look forward to supporting the platform during its evolution and growth. As long as I am able to keep writing and performing music every day, that’s all I ever wanted for my career.
Are there people that you’d like to collaborate or work with?
I would love to work with Kyle from Slightly Stoopid, Eric from Rebelution, Barrington Levy and Alpha Blondy. I would have given anything to work with Gregory Isaacs, his passing was a huge loss for reggae and music as a whole.
Big up to [SoundCloud employees] Ted Suh, Jane Shin and Kush Arora for believing in Stick Figure and treating Reggae music as a genre worthy of attention. Reggae has existed on the margins for so long its amazing to see people gravitating towards the good vibes recently, both in support for my music, but also with Chronixx being on Jimmy Fallon, in the Magic! song “Rude” hitting number one in the country with a straight reggae beat, and the support for the live shows we have experienced touring amphitheaters with Rebelution this summer and playing huge reggae-centric events like Cali Roots. Thank you so much for the support!
Here’s a recent Stick Figure track, called Livin’ It. For more information on our creator partner program On SoundCloud, head over to on.soundcloud.com. To read more interviews from On SoundCloud Premier Partners, click right here.