Tag Archives: Creators

Jane Three music career tips we learned at the SoundCloud Artist Forum

IMG_0984

Last Thursday in Los Angeles, we hosted our first SoundCloud Artist Forum.

So, what’s an artist forum? And why have one?

Our main goal was to bring members of the SoundCloud team, local creators, managers and others in the industry together in one space to connect with and learn from each other. In addition to sharing our story, we heard direct feedback from artists and managers about their experiences of and ideas for the future of SoundCloud.

We also got the opportunity to learn a few valuable tips for jumpstarting and building a career on SoundCloud from some of the creators and industry insiders who use our platform most:

 

1. Build and grow:

Use SoundCloud to establish your creative identity and have authentic interactions with fans.

“Not being pigeonholed or typecast means that you can grow as an artist.” – Asher Roth

SoundCloud0831150055

While SoundCloud’s main purpose is to make it easy for you to share all your work in one place, it’s also an opportunity to build your identity with your followers. When creating the product, we think a lot about allowing you to fully express who you are. Hip hop artist Asher Roth recommends you make use of that aspect of the platform.

In his Q&A session, we asked how he evolved and rebranded himself after moving from a major label to an independent artist. He focused on using SoundCloud as a tool to express true creativity.

“Using SoundCloud allows you to introduce yourself as a person through your music rather than as a product…SoundCloud brings people from all walks of life connected by a tune. SoundCloud allows you to have authentic conversations with your fans. You can watch people find their voice on SoundCloud. Not being pigeonholed or typecast means that you can grow as an artist.

SoundCloud helps you stay relevant – you can have a genuine connection with your fan base and see their immediate reactions to your work. It doesn’t rush things, means you can organically cultivate yourself and your expression as an artist.”

 

2. Give and take:

Ask for feedback and return the favor.

“I found a majority of my producers through SoundCloud.” – King avriel

sc-1 copy copy

We learned so much from sharing more about our vision and growth with the artists and managers who were present at the Forum. Hearing direct feedback was a reminder that we need to continue to keep our channels open so we can grow together. Your ideas help us build a better product and, in turn, a greater community.

Having active conversations within our usual communities is important, but it’s also important to have broader conversations with each other. SoundCloud enables artists to share work and receive and provide meaningful feedback from their immediate circles and beyond. There is a mutual benefit when feedback is given and received.

R&B singer King avriel noted that communicating with a wider network on SoundCloud helps to spark new opportunities.

“I found a majority of my producers through SoundCloud. They were mostly obscure producers that people would point me in the direction to. They told me, ‘Even if they had 50 or 100 followers, you should check them out.’ I did, liked their work, it was easy to communicate with them, and next thing I knew, I was flying across the country to do a session with them.”

 

3. Stats and crafts:

Sure, track your progress, but most importantly, hone your skills.

Numbers aren’t everything; continuing to reach new potential fans is.” – Brice Omesher

sc-2-b

At the Forum, we shared some compelling numbers about our growth as a global platform (for example, SoundCloud now has more than 100M tracks available and 175 million unique users on a monthly basis). As a company, we check our stats a lot. Creators building new audiences and new careers should too. After all, the stats functionality on SoundCloud is here to help you grow your career.

That said, artist manager Brice Omesher, who manages artists like Sweater Beats and Falcons, said that while he believes stats are important, staying focused on improving your craft and connecting with new fans is truly the key.

“Numbers aren’t everything; continuing to reach new potential fans is. Asher Roth has sold hundreds of thousands, if not millions, of records over his career. However, having done the mainstream and major label route, SoundCloud has offered him a new avenue to reach fans that may have never been interested in the previous channels. For some this may not be the end goal, but it is an important area for any and all artists looking to maintain growth and SoundCloud enables this.”

The opportunity to come together in one place for Artist Forums allows us to share and hear how you all fit into the vision of SoundCloud. The artist community is an integral part of our vision and the future, despite the challenges we face to get to where we want to go.  

We hope to do more of these forums in the future in different locations. Have ideas about where we should hold the next Artist Forum and what it should cover? Let us know.

Brendan How to use your SoundCloud Stats: The basics

Using the information in your SoundCloud Stats is one of the best ways to build your audience: checking them on a regular basis can tell you which tracks your audience is responding to and where your plays are happening. Each data point represents a person interacting with your work, whether they found you on SoundCloud or elsewhere on the web through shares or embeds of your tracks.

After signing in, navigate to your Stats by clicking “view all” on the stats module on the right side of your profile, by clicking “more stats” if you’re looking at one of your tracks, or through the drop down menu in the header:

SoundCloud

Your stats landing page shows your your recent plays, likes, comments, reposts, & downloads on all your uploads. The time period defaults to the last 7 days, but you can adjust that to reflect a variety of custom time periods by clicking the arrow next to the date range.

The arrows at the bottom of the top section of the stats landing page enable you to easily go backwards or forwards through time. You can pick the time span — if you set the default time range for a week, then you’ll page by week. If you set it by month, you’ll page by month, and so on.

SoundCloud Stats

The list of your tracks right below the date range is ordered by the most plays received during the time period you’ve selected. Hovering on the name of a track will highlight the portion of the graph that represents the stats for that track.

When you click on a different stat total, the list of tracks will change to reflect information about the stat in question. For example, clicking on “28 Likes” in the above image would change the list of tracks to show your most liked tracks during the chosen time period.

If you’re interested in seeing the stats on just one track, that’s possible too — clicking the track name will bring you to a series of graphs showing the stats for that track over the time period you’ve set. You can adjust the date range from this view as well.

SoundCloud

To go back to your stats landing page, just click on the word “Stats” on the top left.

From the stats home screen, you can also further break things down by type of engagement, rather than on a track-by-track basis click on the words Plays, Likes, Comments, Reposts, and Downloads at the top of the graph. Hovering over the bars in the resulting graph will show you the tracks driving the stat in question.

SoundCloud

It’s important to regularly check your stats to track your progress. Keep in mind that the more tracks you upload, the more information you’re likely to see in your stats.

Stay tuned for upcoming posts where we’ll show you how to analyze the information in your stats. If you’re interesting in more stats than the free plan offers, check out one of our Pro plans.

 

Brendan New today: it’s easier and simpler to edit your tracks

New today for creators: you can now edit the artwork, tags, privacy settings, and permissions on several of your tracks at once. You can also add multiple tracks to existing playlists or create a new playlist with selected tracks.

SoundCloud Track Editing

It’s also now easier to find your older tracks fast by using the paging buttons located at the top right of the page.

To get to your tracks page, select “Tracks” from the navigation bar, or sign in to your account and go to https://soundcloud.com/you/tracks.

SoundCloud Tracks Menu

We hope these changes help you spend less time administering your tracks, and more time making them!