It is great to see so many music gear makers on SoundCloud, uploading sound examples in order to let the the world hear their products. Of course, the wooden panels and impressive feature lists are nice, but in the end, how your new plugin or pedal actually sounds is what really counts.
Here are some examples of how SoundCloud can be used for showcasing music products:
- Moog have created an album for showing off the capabilities of the Moog Guitar. The tracks are embedded on their website and since Moog have all their product sounds in the cloud, they can easily post them to their Facebook page as well. There is also a SoundCloud group for tracks made with Moog gear.
- HardWire Pedals use color-matched SoundCloud players on their website.
- Tonehammer have uploaded sounds of their massive choir tool Requiem.
- Universal Audio show how different recordings can be enhanced with their UAD Powered Plugins.
- Future Audio Workshop have uploaded demo tracks made with Circle synth and embedded the player on the product page. They have also created a group where Circle users can post tracks they have made with the synth and the tracks are also posted on FAW’s Facebook page.
- Ableton have created a custom player that matches the design of their website. They are also using SoundCloud for hosting their Summer Music Challenge.
- Elektron have also built a custom player for their website and uploaded a lot of sounds made with their drum and synth machines.
- The renowned magazine Sound On Sound upload all their podcasts as well as recordings for their product reviews. The latest example is the AKG Perception 820 mic.
- When Create Digital Music took a look at the new Reaktor version, they concluded “This story doesn’t make as much sense silent, so Jonathan has whipped up a quick sound demo…” and uploaded the sound file to their account.
- Another way of showing what a product can do is to let some artists use it for creating tracks and then release the result. This is what Retronyms did and the result is called Outer Spaces.
We are welcoming all product makers to the cloud and hope to see more sound examples as well as creative new ways for showcasing products! If you are a product maker wondering how you could use SoundCloud, check out our blog posts tagged 101 and how-to.