Tag Archives: Hip Hop

Jane Meet On SoundCloud Premier Partner Hefna Gwap

On SoundCloud Premier Partner Hefna Gwap is a rapper originally from East Palo Alto in the Bay Area. He’s a multi-talented rapper who dabbled in film and co-founded a creative collective called Elegant Caviar while in NYC, where he met his main producer, Lord Plawz. This up-and-coming rapper is now based in Atlanta, pushing his music and the Elegant Caviar sound which he describes as “avant-garde hip-hop.”

He is launching a new content series called WestBlockWednesdays on SoundCloudEvery Wednesday at 12:53pm, Hefna Gwap will post a new track to SoundCloud. A special smokers edition song for 4/20 will kick off the WestBlockWednesdays series, starting next week on April 22.

Hefna Gwap - SoundCloud Blog Photo

Please introduce yourself to the SoundCloud community.

I’m Christopher Sigur Jr. PKA Hefna Gwap. I was born and raised in East Palo Alto, California in the Silicon Valley and I was interested in expressing my story through music at an early age. When my grandmother saw my passion growing, she bought me a karaoke machine and I used to record my earliest raps on Cash Money tape cassettes. Fast forward, my dad Big Chris bought me my first Pro-Tools (telling me he needed to recoup this expense of course haha). While I was teaching myself how to record my own music, I also started a record label with some high school classmates that was meant to keep teenagers off the streets after school and we won a $2,500 grant from BUILD Youth Entrepreneurship program at Stanford University’s Graduate School of Business.

But I realized in order to really share my voice with the world, I would need to present who I am visually too. I attended film school in Berkeley and shot a video with my classmates for a song called “Bobo” back in 2012 that I put up on YoutTbe and this video made it to the eyes of producer Lord Plawz–all the way over on the East Coast in Brooklyn, NYC. After Lord Plawz saw my video we began talking of a collaborative relationship that blossomed into me making the move to NYC and founding a creative collective with Plawz called Elegant Caviar. We built up our name in NYC and through our journey ended up working in Atlanta, Georgia. Elegant Caviar is 2053 music. It’s avant-garde hip-hop that owes much to many regions and cultures. We were inspired by groups that created a cult of personality around them like Wu-Tang Clan, Outkast, and No Limit among others. Elegant Caviar is all about tying a look to the music, and I take how our videos, design and merchandise are communicated very seriously. 

How do you use SoundCloud?

I think SoundCloud is a wonderful tool for building community and dialogue among my fans and potential fans. When I release music on SoundCloud, it’s amazing to see what songs get the best crowd response (i.e. comments and reposts) and of course the analytics tools are invaluable. Having instant access to graphics that show which songs are being played the most and where these streams are coming from is a dream come true.

Describe your creative process. What is your set up like?

My current set up is in the Purple Cabinet at Twelve Studios in Atlanta, Georgia. It’s a far cry from the humble beginnings in the kitchens and closets of California and New York. Of course the microphone and the Pro-Tools and my ever present iPad are what I’m on the most. I love working out of here. The vibe is very familial and there’s no telling who might walk through the door any given night of the week. Working at Twelve has already given rise to a lot of awesome collaborations and opportunities.

How have you reached certain goals or steps in your career?

When I moved to NYC, Lord Plawz was an intern at Jonny Shipes’ The Smokers Club. Plawz brought me to The Smokers Club office and I began interning for Creative Control which was a video production company working at the building. I was using my video editing skills I had learned in film school, while Lord Plawz was helping with Shipes’ operations for the record label. When Shipes’ heard our music, I began getting placements on Smokers Club’s SoundCloud and on Smokers Club music releases. We toured with The Smokers Club in 2013 and also attended the 2013 A3C in Atlanta.

At 2014’s SXSW in Austin, I got to perform on SoundCloud’s showcase and that was real honor, when I truly knew SoundCloud cared for their artists. We tirelessly recorded and filmed our own videos from 2012 on and through hard work and dedication, Elegant Caviar received the attention of many top music publications, blogs, clothing brands, and of course talented fellow musicians from NYC to ATL and to many other states and abroad.

When it comes to approaching editorial outlets and music professionals, my answer is simple and I promise you’ve heard it before because it’s the truth: stay humble! Also, I think it’s important to of course to make quality music, but also get those visuals going. And definitely get outside and show your face there’s no telling who you might bump into out there in the world.

What does it feel like to become a Premier Partner? Where do you want to take your career next?

I’m excited and I can’t wait to see the opportunities working with SoundCloud holds for me in the future. It’s a privilege to be included in the Premier Partner program and I hope to be included in SoundCloud’s plans for 2015 and beyond, especially performing on all SoundCloud stages/events!

Who or what is inspiring you creatively? Are there people that you’d like to collaborate or work with?

To be honest I’m inspired a lot by Jim Rohn audiobooks. Any time I listen to Jim Rohn and I think about where I wanted to go, where I have been, and most of all where I’m from, I get inspired to make new music. As far as dream collaborations, I would definitely say Kanye West, The Isley Brothers, George Clinton, Dr. Dre, Snoop Dogg, and Ice Cube. But you know for me, music and film go hand in hand so I’d have to say Terrence Howard too. I’d love to work with Snoop and Ice Cube on a movie as well. That would be dope.

Anything else?

I just want to thank the Lord first. My family, my children, my fans of course. And my management! I do this for all of you.

Hear Hefna Gwap’s new track “Pill Machine” which released today.

For more information on our creator partner program On SoundCloud, head over to on.soundcloud.com. To read more interviews from On SoundCloud Premier Partners, click here.

Brendan SoundCloud Clubhouse at SXSW 2014 Wrap Up

SoundCloud + SCclubhouse + SXSW + 2014_2

Whew! We’re just back at SoundCloud HQ after three amazing days at the SoundCloud Clubhouse, all thanks to the artists and music & comedy fans who converged at South By Southwest to join us in a celebration of the SoundCloud community.

This was our first year as an official venue: with the help of some incredible designers and a lot of orange (our favorite color) we transformed the Lustre Pearl on Rainey Street into the SoundCloud Clubhouse for three days and nights of performances from major artists and emerging talents across all kinds of genres.

Wednesday night, headlined by Zed’s Dead, was bass and drop heavy, with supporting sets from Ryan Hemsworth, Tourist, RAC, RÜFÜS DU SOL and the comedy variety show of Imaginary Radio.

SoundCloud Clubhouse + Zed's Dead + #SCclubhouse + SXSW + 1

Zed’s Dead

SoundCloud + Ryan Hemsworth + #SCclubhouse + SXSW + 1 copy

Ryan Hemsworth

Daytime sets on Thursday and Friday featuring emerging musicians from the SoundCloud community included Starlight Girls, AGO (Waldo, Sango, Joose, The SEVENth, Famous Ame), Hefna Gwap, Heidi Harris, Daniel Ellsworth & The Great Lakes, Kris OrlowskiCyra Morgan, Black & White YearsYalls, and Spazzkid.

SoundCloud Clubhouse, SXSW, 2014

Thursday night was our hip hop showcase, headlined by SchoolBoyQ and packed from the moment it kicked off. Earlier sets featured Chuck Inglish, Ab-Soul, Isaiah Rashad, Two-9, and London-based rapper Little Simz. Comedian TJ Miller opened the night with an act that included The Hot 8 Brass Band playing New Orleans funk, fake cops, an auction for an inflatable astronaut, and a “spontaneous” Korean dance crew break.

SoundCloud + #SCclubhouse + ScHoolboy Q + SXSW_5

 SchoolBoy Q 

TJ Miller + SoundCloud + #SCclubhouse + SXSW + the Hot 8 Brass Band + 3 copy

TJ Miller

We closed things out on Friday with a long set from Classixx that lasted until 2 am. Supporting were a fantastic mix of indie and electronic influenced acts including Lemaitre, Panama, The InternetKaytranada, and Touch Sensitive.

SoundCloud + Classixx + SCclubhouse + SXSW copy


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We also had a chance to connect with many of our featured artists during sound checks and interviews in the green room. The one thing they all had in common? How hard they are all working on their careers, with the SoundCloud community as a major part of the process, helping them grow professionally and creatively. Keep an ear out on our social channels — we’ll be sharing interviews we taped at the Clubhouse in the coming weeks. You can see more pictures from throughout the week on our Instagram or on Facebook and Google +.

The SoundCloud Clubhouse could never have happened without many, many amazing people who made it a success. Our thanks go out to everyone: SXSW, the Austin Police Department, and the Lustre Pearl staff, Anthony Georgis, Houndstooth Studios, Transmission Events, all of the incredible musicians and comedians, everyone in the energetic crowds each night, and anyone that stopped by the Clubhouse. Thanks for being a part of the SoundCloud community. We’ll see you next year.