Tag Archives: interview

SoundCloud SoundCloud Next Wave: An Inside Look at Berlin’s Diverse Techno Scene

“I think Berlin – why it’s such an amazing place – is the freedom, and so many people doing creative things, they come here to be creative, to meet other creative people, to bounce ideas off of people, to collaborate.” — Doc Sleep

The final SoundCloud Next Wave installment,“Room 4 Resistance,” premieres today – check it out below!

For the final episode of 2017, SoundCloud returns to its hometown of Berlin to highlight the women-led Room 4 Resistance, a collective of DJs, producers, music journalists, and promoters working to carve out a safe space for creative expression that’s free of judgement in the electronic scene. The collective honors the political legacies of house and techno–genres founded and nurtured by marginalized communities–through providing visibility for underrepresented artists by throwing parties inclusive of all races, genders and sexual orientations. “Room 4 Resistance to me is a place for anyone to come to be free, to experiment, to find community, to hear good music,” says Doc Sleep, a DJ and Room 4 Resistance resident.

Following core members of Room 4 Resistance — Roxymore, Nazira, LuzDoc Sleep and Yuko AsanumaSoundCloud Next Wave gives viewers an inside-look at Berlin’s diverse club culture and the artists challenging the electronic music scene’s homogenization. The episode culminates in the collective’s infamous monthly party, capturing the warmth, vibrancy and freedom thriving outside of the mainstream.

Room 4 Resistance’s impact extends beyond Berlin thanks in large part to the internet and platforms like SoundCloud, which the collective uses to share mixes and discover new artists. As Nazira states, “SoundCloud really helps with connecting all the puzzle pieces.”

With episodes covering local scenes emerging in London, (“Different Settings”), Brazil (“Visão”),  New York City (“Extended Mix”), Toronto (“Northern Stars”) and Los Angeles (“Degenerate Generation”), SoundCloud Next Wave highlights the exciting local creator communities being shaped, shared, and celebrated on SoundCloud everyday.

But the journey is far from over — stay tuned in 2018 for more cities and more emerging music scenes from around the globe.

SoundCloud SoundCloud Next Wave: Exploring UK Afrobeats, The Emerging Sound Keeping London Moving

“Different Settings,” the latest installment of SoundCloud Next Wave, premieres today – watch below! This episode spotlights the UK’s rising Afrobeats scene, diving headfirst into the genre’s unpredictable fusion of sounds and its many substyles, from the percussive blast of Afro Trap and Afro Swing to the trippy Afro Wave and beyond.

Viewers are taken on a ride through London’s streets as Afro B, one of the genre’s key figures, meets with the innovative and globally-influenced artists who are spiking their West African roots with dancehall, hip-hop, and grime. Afro B has seen the genre’s rise first-hand, noting that “in the beginning of the scene, literally every artist would upload their song on SoundCloud and would literally get a million plays.”

Featured artists include UK Afrobeats pioneers Belly Squad, a trio comprised of Ross, Ty and Yung Max; Yxng Bane, a rising East London artist blending R&B sensibilities with Congolese melodies; and Azeez Fashola aka Naira Marley, an emerging Afro Swing artist shaped largely by his Nigerian background.

“Different Settings” traces Afrobeats’ founding and tells the story of artists who stayed true to their heritage, found their voices, and inadvertently reinvented the sound of London’s dance floors. Now these artists are taking their homegrown movement further, using SoundCloud – which as Yxng Bane points out has “made it easier for the whole world, it’s just a click away” – to propel their music and the UK Afrobeats genre worldwide. 

SoundCloud Next Wave highlights the exciting local creator communities being shaped, shared, and celebrated on SoundCloud everyday. Previous episodes tapped into local scenes emerging in Brazil (“Visão”), New York City (“Extended Mix”), Toronto (“Northern Stars”), and Los Angeles’ (“Degenerate Generation”).

Stay tuned for the final episode of the year, spotlighting Berlin, premiering on December 13th.

SoundCloud SoundCloud Next Wave: Ever-Evolving Funk in Rio & São Paulo

SoundCloud heads to South America in its fourth SoundCloud Next Wave episode, spotlighting the cities of Rio de Janeiro and São Paulo, Brazil.

“Visão,” follows the rising stars of the funk music genre, MC Bin Laden, DJ Yuri Martins, MC 2K, MC WM, DJ Polyvox and Kondzilla, as they take the funk scene beyond just a music style and toward a larger movement poised for the international stage. Check out the episode below.

Gaining popularity in the 1980’s, Brazil’s funk music genre, also known as baile funk, funk carioca or favela funk, is ever-evolving and rising, even as it’s faced prejudices by the local government because of its origin.

While lyrically the genre has stayed close to its Brazilian roots reflecting life in favelas, the genre’s sound has evolved and matured to include a rich variety of pockets, sounds and styles, influenced by everything from Miami-bass to trap and rap.

This evolution is in part because of the rise of streaming services like SoundCloud, which offers accessibility to the largest and most diverse library of audio content, and a connected community of creators, listeners and curators. In fact, since 2015, we’ve seen a 52% increase in the number of uploaded tracks tied the Brazilian funk genre on the SoundCloud platform.

The title of the episode, which in English means ‘vision’ and links to the local Portuguese slang phrase ‘passa a visão,’ meaning ‘to share ideas,’ makes a nod to the connections and sharing capabilities streaming offers creators.

SoundCloud Next Wave seeks to highlights the exciting local creator communities propelled by the people-powered platform. Previously highlighted cities in the series include New York City with “Extended Mix,” Toronto with “Northern Stars” and Los Angeles with “Degenerate Generation.”

Stay tuned to the blog for upcoming episodes rounding out the series, set in London and Berlin.