Meet On SoundCloud Premier Partner Korey Coleman a podcaster who does a wide variety of weekly podcasts such as The Weekly Roast and Toast, The Casual Call In Show and The Sunday Service all focussed on TV, films and all things entertainment!
Please Introduce yourself to the SoundCloud community.
Currently I live in Austin, TX, where I have a background in animation and illustration. I began getting into broadcasting when I did a cable access show that allowed me to indulge in my favorite pastime for free – watching movies. I produced a movie review program with a corny name called ‘The Reel Deal’ for ten years. Before quitting I animated some of our reviews, which led to me being hired by a company in New York to create the website Spill.com. When that ended, I launched a Kickstarter campaign due to the demand of our fan base. Now I run DoubleToasted.com, a website featuring live streaming video shows centered on humorous pop culture commentary. Soundcloud was the first resource we used to upload content.
How do you use SoundCloud?
On DoubleToasted.com, we have three ways of delivering our content – a subscription based model for live video streaming, paid access to archived videos, and free archived audio. Soundcloud was actually the first and best way to show our audience we were still going after Spill.com shut down. Soundcloud Pro paid for itself in one month, especially with the unlimited number of uploads it gave us. This immediately allowed us to build a library of our recordings in one place for our our regular followers while gaining exposure for new followers. Once DoubleToasted.com was built, the Soundcloud API allowed for the player to be implemented easily into our customization. This was done while also retaining the benefits of the Soundcloud Partnership Program. This gives us exposure on both our site and on Soundcloud.
Describe your creative process. What is your set up like?
We live stream our programs several days a week for paid subscribers. Once the live stream is done I begin the process of rendering video into the necessary formats we need and uploading them to our servers. While this is happening I also create an audio only format that we provide to our listeners for free.
Describe how you reached certain goals or steps in your career.
I’ve always found that reaching my goals happened through being productive. I simply just like to create, and not always for money. I like to see ideas become reality. If people see you have passion and more importantly, see things through to completion, they will either want to sincerely encourage you or be a part of what you’e creating. Of course, the feedback from our audience is a great motivator. Knowing you’re reaching people all over the world and they become upset when you don’t provide them with something you’ve created is both exciting and humbling.
What does it feel like to become a Premier Partner? Where do you want to take your career next?
The Premiere Partnership program has been great! Yes, it provides us with another source of income, but it really does make what you do feel legit. It’s an acknowledgement that someone recognizes you and finds worth in what you do. It’s flattering, but It also makes me look even closer at what we do. What works, what doesn’t work, and how I can always improve. We’re still in our infancy. Not even a year old as of writing this, but It’s definitely making me look more seriously at how we can evolve. I’ve had fun playing with the video component of our business. Now I’m looking forward to seeing how we expand the way we offer audio. Soundcloud is definitely affording us that opportunity.
Who or what is inspiring you creatively? Are there people that you’d like to collaborate or work with?
I find myself inspired by the independence I have with my own business while having immediate access and interactivity with our audience. It’s like have your own personal TV show, comedy club, and concert all in one. Except here we call all the shots. Although we maintain a format there’s time limit, no censors, and restrictions on our creative process. We can try anything at anytime. We take advantage of the technology that’s out there to make our audience part of the show. Live chat, Skype, Google phone calls. The fact that we are so transparent makes the audience encourage our experimentation.
Hear the latest podcast from Korey here: