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SoundCloud Clarifying the SoundCloud Premier agreement

This has been an exciting month at SoundCloud, with multiple new feature announcements for our creator community. This included expanding our SoundCloud Premier monetization program from a limited invite-only offer to now enabling hundreds of thousands of creators to get paid for their plays on SoundCloud.

SoundCloud Premier membership has grown multiple times over in just a few weeks, and we’re committed to continuing to build the program as the absolute best way for creators to monetize their work with maximum control.

As we’ve grown, we’ve also received feedback that some language in the original program agreement was too broad, and we want to avoid any doubt around your rights and how we run the program.

Our team reviewed the agreement, and we’ve clarified or removed elements that may be unclear or not relevant to the open service we have now–this includes the removal of the outdated covenant not to sue language that was part of our previous invite-only agreement.

To be clear, this updated agreement does not change the way we already operate SoundCloud Premier today:

  • You retain all of the rights to your content
  • You receive a pro rata share of 55% of net revenue
  • You are paid for each calendar month within 45 days of the end of that month, regardless of how much you earn
  • You have the freedom to exit the program whenever you wish, and can always use any other platform alongside SoundCloud
  • As with any change to SoundCloud Terms of Use, you will be notified two weeks before we make any changes to this agreement so you can review the changes and agree to them

Eligible creators signing up for SoundCloud Premier can view the updated agreement here: https://soundcloud.com/you/premier/, and existing SoundCloud Premier members will receive the updated agreement by email.

SoundCloud is and will always be a creator-first platform. We’re committed to building industry-leading products and services for you to share, connect and grow your career.

As part of that commitment, we’ll always take feedback and respond as quickly as we can to keep improving the platform for you.

SoundCloud Introducing “First On SoundCloud,” Celebrating and Promoting Creators

Today, we’re excited to launch “First On SoundCloud,” to celebrate the inspiring stories and raw energy of creators who start on SoundCloud first.

As the world’s largest open audio platform, SoundCloud is the first place creators share what’s new, now and next in music culture. “First on SoundCloud” will promote emerging talent on the platform through new music, video and photography, and empower all creators to upload to SoundCloud and be heard.

“First On SoundCloud” kicks off with SoundCloud’s first-ever creator advertising campaign spotlighting 10 groundbreaking artists from across SoundCloud’s global community. Spanning hip hop, electronic and pop, these artists represent the more than 10 million creators heard on SoundCloud every month, and the accelerating global shift toward creators building their sound, their audiences, and their careers directly online.

“First On SoundCloud” featured creators include: Kehlani, Galimatias, Taylor Bennett, Lorine Chia, Melo Makes Music, Party Pupils, Jay Prince, Cathedrals, starRo, and Witt Lowry. From their first SoundCloud uploads, to their first album, festival appearance or Grammy nomination, these amazing artists’ stories will be brought to life across SoundCloud apps, playlists, social feeds and newsletters, as well as social and out of home advertising. Check out the inaugural “First on SoundCloud” story featuring Taylor Bennett. 

Alongside these featured artists, we’re also giving all creators the opportunity to upload and be heard as part of “First on SoundCloud”. Beginning today, you can upload an original track to SoundCloud and tag it #SCFIRST, for a chance to be promoted across SoundCloud, including:

“First On SoundCloud” playlist: Creators uploading their latest tracks to SoundCloud with the tag #SCFIRST will be considered for inclusion in the “First On SoundCloud” playlist on SoundCloud’s homescreen, giving them global exposure to new fans, plays, likes and follows.

#SCFIRST on social: After uploading a track to SoundCloud with the tag #SCFIRST, creators can use SoundCloud’s seamless Twitter integration to immediately tweet their track with the #SCFIRST hashtag. SoundCloud will be randomly selecting creator tweets and tracks to promote to its millions of social followers.

Fast track consideration for monetization in SoundCloud Premier: Creators uploading content with the tag #SCFIRST will also be reviewed for inclusion in the SoundCloud Premier monetization program which offers creators a leading revenue share and additional promotional resources from SoundCloud.

#SCFIRST in SoundCloud newsletters and blog: SoundCloud will also randomly choose creators who upload their tracks using #SCFIRST for spotlights in SoundCloud’s newsletters and blog posts.

We look forward to spotlighting the stories of our “First On SoundCloud” featured creators and sharing even more #SCFIRSTs!

SoundCloud SoundCloud Premier helps you reach even more fans with new promotional opportunities

Since its inception, the SoundCloud Premier program has empowered creators to control their careers by offering a leading revenue sharing rate, and direct access to their audience to promote tracks and connect with fans around the globe in real-time.

Alongside the industry-leading tools that help creators connect directly with their fans, SoundCloud is adding new marketing and promotional opportunities to help SoundCloud Premier creators build their careers on and off the platform. New additions include:

Playlist promotion for new releases
Have a new track or album ready to drop? New tracks from Premier creators are now automatically eligible for promotional rotation in featured playlists including our “Fresh Pressed” new music feature on SoundCloud home.  

Media promotions produced by SoundCloud
New and trending Premier artists will be up for weekly and monthly spotlight promotions across SoundCloud social media channels, email newsletter placements, platform-wide audio and video promo spots, and out-of-home marketing opportunities created by SoundCloud.

Brand partnership opportunities
SoundCloud connects creators with some of the world’s top brands for partnership opportunities that give them more exposure, and more money in their pocket.

Live showcases
Premier creators are the go-to choice for SoundCloud live events like SXSW and pop-up performances, and we’ll be adding more opportunities to help creators hone their live show and grow their fanbase.

Help when you need it
Dedicated community support for SoundCloud Premier members, plus additional educational resources to get you set up on SoundCloud Premier and maximize your opportunity.

SoundCloud Premier members and alumni represent an incredible range of artists shaping music culture including Chance the Rapper, Kali Uchis, Lil Uzi Vert, $UICIDEBOY$, Alina Baraz, Towkio, Louis the Child, Lil Yachty, blackbear, MadeinTYO, Metro Boomin and many more. The combined accolades of SoundCloud Premier creators to date include 14 GRAMMY Awards nominations, 10 MTV Video Music Awards nominations, three BRIT Awards nominations, 41 albums hitting the Billboard 200, and 122 tracks charting in Billboard’s Hot 100.

Here’s what fellow creators are saying about SoundCloud Premier:

“SoundCloud has a very unique community and group of listeners, so it’s great to come to SoundCloud to connect directly with my fans and build my fanbase, but also make money.”
starRo, Grammy-nominated producer/multi-instrumentalist/DJ and SoundCloud Premier member

“With SoundCloud Premier, I really like how I have a point of contact at SoundCloud. It feels like I’m like collaborating with SoundCloud as an artist, not just putting content on another platform.”
Witt Lowry, Hip-hop artist and SoundCloud Premier member

“SoundCloud Premier has been great. Through the program, I was connected to a campaign with Under Armour that gave me more exposure, and some coin. SoundCloud is helping artists brand with big marketing campaigns and big companies, these types of opportunities to reach more people are honestly the best thing you can get from any music platform.”
Lorine Chia, R&B soul-singer and SoundCloud Premier member

“It feels like we have a connection to the company, the program [SoundCloud Premier] has been really amazing for all the things we’re trying to do. We’re self-managed and releasing music independently, so being able to work directly with people who care about music–our music–has been one of the biggest benefits of being apart of the Premier program.”
The Cathedrals, Indie duo and SoundCloud Premier members

SoundCloud Premier remains invite-only, and will be rapidly expanding to include many more creators in 2018. Join the waitlist by visiting SoundCloud Premier on your desktop browser