Tag Archives: soundcloud

SoundCloud Introducing “First On SoundCloud,” Celebrating and Promoting Creators

Today, we’re excited to launch “First On SoundCloud,” to celebrate the inspiring stories and raw energy of creators who start on SoundCloud first.

As the world’s largest open audio platform, SoundCloud is the first place creators share what’s new, now and next in music culture. “First on SoundCloud” will promote emerging talent on the platform through new music, video and photography, and empower all creators to upload to SoundCloud and be heard.

“First On SoundCloud” kicks off with SoundCloud’s first-ever creator advertising campaign spotlighting 10 groundbreaking artists from across SoundCloud’s global community. Spanning hip hop, electronic and pop, these artists represent the more than 10 million creators heard on SoundCloud every month, and the accelerating global shift toward creators building their sound, their audiences, and their careers directly online.

“First On SoundCloud” featured creators include: Kehlani, Galimatias, Taylor Bennett, Lorine Chia, Melo Makes Music, Party Pupils, Jay Prince, Cathedrals, starRo, and Witt Lowry. From their first SoundCloud uploads, to their first album, festival appearance or Grammy nomination, these amazing artists’ stories will be brought to life across SoundCloud apps, playlists, social feeds and newsletters, as well as social and out of home advertising. Check out the inaugural “First on SoundCloud” story featuring Taylor Bennett. 

Alongside these featured artists, we’re also giving all creators the opportunity to upload and be heard as part of “First on SoundCloud”. Beginning today, you can upload an original track to SoundCloud and tag it #SCFIRST, for a chance to be promoted across SoundCloud, including:

“First On SoundCloud” playlist: Creators uploading their latest tracks to SoundCloud with the tag #SCFIRST will be considered for inclusion in the “First On SoundCloud” playlist on SoundCloud’s homescreen, giving them global exposure to new fans, plays, likes and follows.

#SCFIRST on social: After uploading a track to SoundCloud with the tag #SCFIRST, creators can use SoundCloud’s seamless Twitter integration to immediately tweet their track with the #SCFIRST hashtag. SoundCloud will be randomly selecting creator tweets and tracks to promote to its millions of social followers.

Fast track consideration for monetization in SoundCloud Premier: Creators uploading content with the tag #SCFIRST will also be reviewed for inclusion in the SoundCloud Premier monetization program which offers creators a leading revenue share and additional promotional resources from SoundCloud.

#SCFIRST in SoundCloud newsletters and blog: SoundCloud will also randomly choose creators who upload their tracks using #SCFIRST for spotlights in SoundCloud’s newsletters and blog posts.

We look forward to spotlighting the stories of our “First On SoundCloud” featured creators and sharing even more #SCFIRSTs!

SoundCloud SoundCloud Premier helps you reach even more fans with new promotional opportunities

Since its inception, the SoundCloud Premier program has empowered creators to control their careers by offering a leading revenue sharing rate, and direct access to their audience to promote tracks and connect with fans around the globe in real-time.

Alongside the industry-leading tools that help creators connect directly with their fans, SoundCloud is adding new marketing and promotional opportunities to help SoundCloud Premier creators build their careers on and off the platform. New additions include:

Playlist promotion for new releases
Have a new track or album ready to drop? New tracks from Premier creators are now automatically eligible for promotional rotation in featured playlists including our “Fresh Pressed” new music feature on SoundCloud home.  

Media promotions produced by SoundCloud
New and trending Premier artists will be up for weekly and monthly spotlight promotions across SoundCloud social media channels, email newsletter placements, platform-wide audio and video promo spots, and out-of-home marketing opportunities created by SoundCloud.

Brand partnership opportunities
SoundCloud connects creators with some of the world’s top brands for partnership opportunities that give them more exposure, and more money in their pocket.

Live showcases
Premier creators are the go-to choice for SoundCloud live events like SXSW and pop-up performances, and we’ll be adding more opportunities to help creators hone their live show and grow their fanbase.

Help when you need it
Dedicated community support for SoundCloud Premier members, plus additional educational resources to get you set up on SoundCloud Premier and maximize your opportunity.

SoundCloud Premier members and alumni represent an incredible range of artists shaping music culture including Chance the Rapper, Kali Uchis, Lil Uzi Vert, $UICIDEBOY$, Alina Baraz, Towkio, Louis the Child, Lil Yachty, blackbear, MadeinTYO, Metro Boomin and many more. The combined accolades of SoundCloud Premier creators to date include 14 GRAMMY Awards nominations, 10 MTV Video Music Awards nominations, three BRIT Awards nominations, 41 albums hitting the Billboard 200, and 122 tracks charting in Billboard’s Hot 100.

Here’s what fellow creators are saying about SoundCloud Premier:

“SoundCloud has a very unique community and group of listeners, so it’s great to come to SoundCloud to connect directly with my fans and build my fanbase, but also make money.”
starRo, Grammy-nominated producer/multi-instrumentalist/DJ and SoundCloud Premier member

“With SoundCloud Premier, I really like how I have a point of contact at SoundCloud. It feels like I’m like collaborating with SoundCloud as an artist, not just putting content on another platform.”
Witt Lowry, Hip-hop artist and SoundCloud Premier member

“SoundCloud Premier has been great. Through the program, I was connected to a campaign with Under Armour that gave me more exposure, and some coin. SoundCloud is helping artists brand with big marketing campaigns and big companies, these types of opportunities to reach more people are honestly the best thing you can get from any music platform.”
Lorine Chia, R&B soul-singer and SoundCloud Premier member

“It feels like we have a connection to the company, the program [SoundCloud Premier] has been really amazing for all the things we’re trying to do. We’re self-managed and releasing music independently, so being able to work directly with people who care about music–our music–has been one of the biggest benefits of being apart of the Premier program.”
The Cathedrals, Indie duo and SoundCloud Premier members

SoundCloud Premier remains invite-only, and will be rapidly expanding to include many more creators in 2018. Join the waitlist by visiting SoundCloud Premier on your desktop browser

SoundCloud SoundCloud Next Wave: An Inside Look at Berlin’s Diverse Techno Scene

“I think Berlin – why it’s such an amazing place – is the freedom, and so many people doing creative things, they come here to be creative, to meet other creative people, to bounce ideas off of people, to collaborate.” — Doc Sleep

The final SoundCloud Next Wave installment,“Room 4 Resistance,” premieres today – check it out below!

For the final episode of 2017, SoundCloud returns to its hometown of Berlin to highlight the women-led Room 4 Resistance, a collective of DJs, producers, music journalists, and promoters working to carve out a safe space for creative expression that’s free of judgement in the electronic scene. The collective honors the political legacies of house and techno–genres founded and nurtured by marginalized communities–through providing visibility for underrepresented artists by throwing parties inclusive of all races, genders and sexual orientations. “Room 4 Resistance to me is a place for anyone to come to be free, to experiment, to find community, to hear good music,” says Doc Sleep, a DJ and Room 4 Resistance resident.

Following core members of Room 4 Resistance — Roxymore, Nazira, LuzDoc Sleep and Yuko AsanumaSoundCloud Next Wave gives viewers an inside-look at Berlin’s diverse club culture and the artists challenging the electronic music scene’s homogenization. The episode culminates in the collective’s infamous monthly party, capturing the warmth, vibrancy and freedom thriving outside of the mainstream.

Room 4 Resistance’s impact extends beyond Berlin thanks in large part to the internet and platforms like SoundCloud, which the collective uses to share mixes and discover new artists. As Nazira states, “SoundCloud really helps with connecting all the puzzle pieces.”

With episodes covering local scenes emerging in London, (“Different Settings”), Brazil (“Visão”),  New York City (“Extended Mix”), Toronto (“Northern Stars”) and Los Angeles (“Degenerate Generation”), SoundCloud Next Wave highlights the exciting local creator communities being shaped, shared, and celebrated on SoundCloud everyday.

But the journey is far from over — stay tuned in 2018 for more cities and more emerging music scenes from around the globe.