Tag Archives: soundcloud

Brendan Meet On SoundCloud Premier Partner Stick Figure

On SoundCloud Premier Partner Stick FigureWelcome to a new blog series – Meet On SoundCloud Premier Partners – where we’ll be interviewing the first SoundCloud creators invited to be a part of the Premier level of On SoundCloud, our creator partner program. Premier partners can choose to monetize their tracks in the U.S. and share revenue generated on SoundCloud. We’ve been expanding the number of artists in the Premier Partner level since we launched On SoundCloud in August.

Our first interview is with California-based Scott Woodruff, a multi-instrumentalist and producer who performs as Stick Figure.

Introduce yourself to the SoundCloud community:

I make dub reggae music, but more than a genre, I make music that makes you feel good. It’s about capturing everything that is beautiful in this world, a special feeling or mood that elevates the mundane into the majestic, and putting that in the form of a song. I try to make music that is both relatable and accessible, that can remind you of a feeling or an experience or even a color, or another song and how that song made you feel at that time in your life. Hopefully that brings a smile to your face or bounce to your step throughout the day.

How do you use SoundCloud?

First and foremost, I use SoundCloud to listen to my favorite bands. It’s also my discovery tool. I have come across artists on SoundCloud and gone on to collaborate with them in the creation of new music. Its also the ideal platform for my music to be accessible to the world, from format to functionality, it just works.

Describe your creative process: 

It all starts with a feeling I draw from my experiences out on the road and in this world. I try to capture that feeling back in my studio at home. I have every instrument in my studio and they all play their role in the finished product. I’ll jump from the keyboard over to the bass and back to the drums until everything is perfect. I feel most in my element when turning these feelings that everyone has into music everyone can experience.

How have you reached certain goals or steps in your career?

Staying consistent with output has been the biggest factor in my growth. The new music allows for fans to be built organically, without any gimmicks. Motivation and passion are also essential. You have to be all in with every part of your being or it is impossible to make a career in music. As you grow your career, the right people will come along to assist the growth and you just have to trust your gut on who to work with as opposed to the glitz or promises. When reaching out, I find it’s best to keep it short and sweet and let the quality of your product speak for itself.

Where do you want to take your career next?

I have been using SoundCloud since day one, so it is a huge honor to be a Premier Partner. I look forward to supporting the platform during its evolution and growth. As long as I am able to keep writing and performing music every day, that’s all I ever wanted for my career.

Are there people that you’d like to collaborate or work with?

I would love to work with Kyle from Slightly Stoopid, Eric from Rebelution, Barrington Levy and Alpha Blondy. I would have given anything to work with Gregory Isaacs, his passing was a huge loss for reggae and music as a whole.

Anything else? 

Big up to [SoundCloud employees] Ted Suh, Jane Shin and Kush Arora for believing in Stick Figure and treating Reggae music as a genre worthy of attention. Reggae has existed on the margins for so long its amazing to see people gravitating towards the good vibes recently, both in support for my music, but also with Chronixx being on Jimmy Fallon, in the Magic! song “Rude” hitting number one in the country with a straight reggae beat, and the support for the live shows we have experienced touring amphitheaters with Rebelution this summer and playing huge reggae-centric events like Cali Roots. Thank you so much for the support!


Here’s a recent Stick Figure track, called Livin’ It. For more information on our creator partner program On SoundCloud, head over to on.soundcloud.com. To read more interviews from On SoundCloud Premier Partners, click right here.



Thom SoundCloud celebrates the tearing down of walls anywhere, and audio everywhere

Our hometown of Berlin, Germany, is marking a momentous anniversary on the 9th of November: it’s the 25th anniversary of the fall of the Berlin Wall.

With our Berlin HQ situated right next to remains of the wall and the Berlin Wall Memorial, it’s a special honor for us to join the celebration. Today we’re excited to be sharing a very special piece of audio on our homepage that was created by Grey Advertising Berlin: it’s a track that last 7 minutes and 32 seconds — the amount of time it takes for sound to travel the length of the wall from start to finish.

Amir Shaikh We hear you

It’s been just over a week since we launched our brand new iPhone app, and we want to say thanks to all of you who’ve downloaded it, tried it out, and let us know what you think. It’s been great hearing from everyone who’s excited about the new app, and we’ve also really appreciated all of you who’ve gotten in touch to let us know ways in which you think we could make it better. We hear you.

When we started work on the iOS project, it was clear that we didn’t just need to do a redesign: to keep up with the incredible growth that’s been driven by everyone who uses SoundCloud, we needed to rewrite the entire iOS app from the ground up. Helping those of you who create music & audio build your audience is central to our mission at SoundCloud. We wanted to make the app friendly and welcoming so that more people can discover new artists, tracks and playlists.

Some products and features that we launch are more listener focused, while others, like city stats, are built specifically for creators. We are constantly working on new features for both creators and listeners and we will continue to do so. For those of you looking for a mobile record experience, we’ve partnered with Retronyms on the AudioCopy app, which lets you record on the go and upload directly to SoundCloud.

Keeping the products we build easy to use and straightforward to understand takes time. Simple is complex. What we released last week was just the first step: we’re already working on new features. Playlist creation is one of them: we understand how important it is for you to be able to create playlists in the app, but we wanted to rethink it completely, and knew this would take time. And we don’t just want to tell you about it: here’s an early look at what we’re working on.

Adding tracks to existing playlists: Playlist creation is a complex feature, but we want to make it feel simple, obvious and intuitive. So we’re using images and big targets to help you find the right playlist at a glance. Tapping the plus button will still allow you to create a new playlist, but we’re focusing on making it easier to add to the ones you’ve already built.


Creating new playlists: We wanted to make this easier, too. No playlists yet? We’ll take you straight to the creation function, so you can skip a step. You’ll get an auto-suggested title so you don’t have to worry about creative naming when you’re out and about.

SoundCloudAnd unlike the old app, all your new playlists will be private by default — you can change them to public once you’re ready to share your great taste with the world. All in one tap.


We’ll keep you posted on this and more upcoming developments. And we hope you’ll continue to keep us posted, too: being open is important to us, which is why we appreciate hearing from you when you’re frustrated, as well as when you love what we’re doing. Your passion and support is what keeps us moving forward.